Tacha Makes History with 144 Makeovers in 24 Hours, Setting Two Guinness World Records in Lagos

On October 11, 2025, Lagos witnessed a record-breaking beauty marathon. Nigerian media personality and entrepreneur Anita Natacha Akide also known as Tacha spent an entire day surrounded by brushes, powders, and a range of colours, completing 144 full makeovers in just 24 hours.

By the end of the challenge, she had officially earned two Guinness World Record titles: the most cosmetic makeovers in eight hours 82 looks and the most makeovers in 24 hours, totalling 144 faces, exceeding the previous mark by more than 30. Each session included a complete beauty routine: foundation, concealer, blush, two eyeshadows, mascara, lip liner and gloss, finishing powder, and shaped eyebrows.
When confirmation from Guinness World Records came through, Tacha recalled the moment vividly.

Guinness World Records: X

“I screamed, cried, hugged my sister and assistants. We were all overwhelmed. It felt like the whole of Nigeria was celebrating with me. Seeing the comments online, the love, the excitement, it felt like every person who had ever believed in me was standing right there,” she told Guinness World Records.

For Tacha, makeup has always been more than just part of her brand it’s been her space for expression. She first became drawn to beauty as a child, sneaking mascara, eyeliners, and lip gloss even when her mother, a devoted church worker, disapproved.

Tacha: Instagram

“She would throw them away, and I would save up to buy them again,”

Tacha has shared in the past. That dedication stayed with her, shaping a creative journey that led to this record-breaking achievement.

“This record was born from that same spirit, resilience and the courage to stand out. I wanted to show that Nigerian women can achieve anything they put their minds to, that creativity is powerful, and that African women deserve global recognition,” she said.

While the achievement bears her name, Tacha views it as a collective moment for those who have been told their dreams were too big.

Tacha: Instagram

“I want my story to remind the world that greatness has no geography, and that Africa’s creative power deserves to be seen, celebrated, and remembered.”

With two new world titles and a story that connects creativity and determination, Tacha’s record-breaking day will be remembered as one of the year’s most defining beauty highlights.