The Incredible Rise of Olivia Mmesoma”

In the ever-evolving Nigerian entrepreneurship society, where persistency is as important as vision, Olivia Ihemeofor – known simply as Oli is directing her life, rewriting the rules her own way. Born on December 31, 2000, Oli’s story from her childhood to building her brand is a testament to strength, passion, and the firm belief that with determination, anything is possible.

Oli’s love for writing and putting words together led her to study Literature in English, a logical decision to nurture an innate passion. “I started writing before getting into college, from primary school,” she shares. This early love for words even translated into a clever side hustle. “I started making money writing essays for my classmates who didn’t do their holidays essays.” Books, she explains, became her sanctuary — “a safe space, an escape from harsh reality” — thanks to her mother, a teacher who encouraged this early love.

Interestingly, Oli initially had gone towards a different path. “At first, I tried to study banking and finance, leaving writing behind, but I dropped off because I wasn’t doing something that brought happiness to me,” she reveals with honesty that speaks volumes. She stressed the important lesson: chasing genuine happiness is key.

And happiness, for Oli, isn’t just found in writing. It’s also found in radiating positivity. “I’ve always been known to light up the room because I find happiness in the little thing no one expects,” she says, a statement that holds up when you meet her. She is also a model — started off modelling for beauty products, and now models her own brand.

Her biggest passion, however, lies in something even more broad: “travelling the world.” For Oli, exploring other cultures, their fashion, and what they stand for — “the world is a very big space.” Her desire to share these discoveries is solid, hinting at future desire to see the world non-stop.

Speaking of which, the genesis of her fashion brand, Via_ng, is as captivating as Oli herself. “I started Via_ng with just five cloths I bought to wear from certain online vendor. I thought, why not post this cute outfit, put my price and go get another one if someone buys because I was really broke that period….”

The entrepreneurial spirit, born out of necessity, shone brightly. “I sold them out in a day and went back to get some more. Within three months, I was able to officially launch it as a brand.”

For Oli, the business is more than just selling clothes. “We have been in business for 2 years now, and it brings me so much joy to see girls on my outfit. The good reviews bring me joy — knowing I bring so much confidence to so many girls out there. In Via_ng our clothes are luxurious and very affordable.” Her commitment to her customers and the confidence she helps them build is evident.

When asked about her inspiration, Oli doesn’t hold back: “Poverty,” she states simply. This raw honesty reveals a powerful drive to create a better life for herself and to empower others. Her advice to aspiring entrepreneurs is equally practical: “Before starting a brand, know your environment.” This keen understanding of her surroundings and market has undoubtedly contributed to Via_ng’s success.

Looking ahead, Oli has ambitious plans for 2025. “In 2025, I’ve been through so much for a girl of my age, so I feel like this is finally the year to call me that girl…. I’ve always longed for financial independence, so this year I’m taking my brand to the next level. Being an entrepreneur in Nigeria is hectic, but we don’t back down in Nigeria, so I’ve decided to bite more than I can chew and chew it at home.”