Big Brother Naija
BBNaija Season 10: Imisi Crowned Winner After 70 Days in the House
The curtain finally fell on Big Brother Naija Season 10 on Sunday night, and it was Imisioluwa “Imisi” Ayanwale who walked away with the top prize. After more than 70 days in the house, 29 contestants, and countless twists, the 25-year-old stood center stage as the confetti fell, securing 42.8% of the total votes.
The finale was as tense as expected. One by one, housemates were evicted until only two remained: Imisi and Precious “Dede” Ashiogwu. When host Ebuka Obi-Uchendu announced Imisi’s name, the crowd erupted. It was a finish that many had predicted, but few thought would be this decisive. Dede finished as the runner-up, with Koyin taking third place.
The win came with a total prize package worth ₦150 million, including ₦80 million in cash and a lineup of brand-sponsored gifts. It’s one of the biggest rewards in the show’s history, and the kind that can reshape a contestant’s career overnight.
This season wasn’t short of drama. A few weeks before the finale, Faith’s disqualification after a physical clash with Sultana sent shockwaves through the house and the audience. The incident forced Big Brother to make a swift decision and became one of the most talked-about moments of the season. It also seemed to shift public sympathy, with many fans rallying around housemates who handled the tension with restraint, Imisi among them.
Her journey to the crown wasn’t built on outbursts or grand gestures. She connected with viewers through her humor, calm reactions, and a steady sense of composure even when alliances fell apart. Her diary sessions revealed a mix of self-awareness and authenticity that resonated with a wide audience, especially during the later weeks when emotions were running high.
Still, her victory sparked debate. Social media split between those celebrating a well-deserved win and others suggesting that sympathy votes played a role. Yet the numbers told their own story: a gap wide enough to silence most of the criticism.
As she begins her media rounds and endorsement tours, Imisi joins the short list of women who have won the BBNaija title. Her next moves will determine whether she becomes another fleeting reality-show name or a lasting figure in entertainment. But for now, she holds the spotlight, the newest face of Nigeria’s most-watched reality show and the latest proof that quiet confidence can still win in a house built on noise.
