Fashion
Bvlgari Honors Chimamanda Ngozi Adichie as Global Icon in ‘Carrying Culture’ Campaign
Chimamanda Ngozi Adichie appears in the new “Carrying Culture” campaign by Bvlgari. The campaign was photographed by Ethan James Green and styled by Gabriella Karefa-Johnson. In the images, Adichie is presented as one of the five global figures chosen for the project, bringing her voice as a writer into Bvlgari’s cultural campaign.
In the campaign photographs, Adichie appears in a white off‑the‑shoulder gown with clean lines. The dress has a clean, smooth surface. Her hair is styled in long braids pulled back from her face.
Ethan James Green
The campaign’s focus is a sculptural circular gold clutch from Bvlgari’s Icons Minaudière collection, which holds a miniature book representing each Global Icon’s personal connection to culture.
The pendant is not only for decoration. It can be opened to reveal a small round insert with Chimamanda Ngozi Adichie written on it. In one of the campaign images, Adichie holds the small disc close to her face after taking it out of the pendant, showing the detail that connects the piece directly to her name.
She complements the look with stacked gold bracelets and slim rings on her fingers.
In a video shared alongside the campaign images, Adichie alternates between bright smiles and calm, thoughtful expressions, occasionally leaning forward in thoughtful poses. She says:
“I write realistic fiction. I write the kind of fiction that I hope will give someone who reads it a hundred years from now an idea of how we live today. I don’t think that novels should be ideologically correct because life is not ideologically correct. Life is messy. But I think novels should strive for emotional truth.”