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Bvlgari Honors Chimamanda Ngozi Adichie as Global Icon in ‘Carrying Culture’ Campaign

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Ethan James Green

Chimamanda Ngozi Adichie appears in the new “Carrying Culture” campaign by Bvlgari. The campaign was photographed by Ethan James Green and styled by Gabriella Karefa-Johnson. In the images, Adichie is presented as one of the five global figures chosen for the project, bringing her voice as a writer into Bvlgari’s cultural campaign.

In the campaign photographs, Adichie appears in a white off‑the‑shoulder gown with clean lines. The dress has a clean, smooth surface. Her hair is styled in long braids pulled back from her face.

Ethan James Green

The campaign’s focus is a sculptural circular gold clutch from Bvlgari’s Icons Minaudière collection, which holds a miniature book representing each Global Icon’s personal connection to culture.

The pendant is not only for decoration. It can be opened to reveal a small round insert with Chimamanda Ngozi Adichie written on it. In one of the campaign images, Adichie holds the small disc close to her face after taking it out of the pendant, showing the detail that connects the piece directly to her name.

She complements the look with stacked gold bracelets and slim rings on her fingers.

In a video shared alongside the campaign images, Adichie alternates between bright smiles and calm, thoughtful expressions, occasionally leaning forward in thoughtful poses. She says:

“I write realistic fiction. I write the kind of fiction that I hope will give someone who reads it a hundred years from now an idea of how we live today. I don’t think that novels should be ideologically correct because life is not ideologically correct. Life is messy. But I think novels should strive for emotional truth.”

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Fashion

Oleku Is Back and Better, But with a Fresh Twist

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Photo: Instagram

The Oleku style is making its way into the spotlight but with a redefined twist. The classic Nigerian short wrapper style is back, from Lagos parties to celebrity photo shoots, the oleku is everywhere again. The women bringing it back are not playing it safe at all.

Mercy Aigbe

Photo: Instagram/Mercyaigbe

Mercy Aigbe wore a two-piece dress in black and burgundy damask brocade with intricate swirls, featuring wide, flared sleeves and an asymmetrical mini hemline detailed with metallic gold fringe. She accessorized with a sculptural gele crafted from the same damask fabric, round retro-style sunglasses, a metallic gold chain necklace and a small rectangular red micro bag. The outfit was paired with red strappy high-heeled sandals.

Nelly Mbonu

Photo: Instagram/Nellymbonu

Nelly Mbonu wore a fitted lace two-piece dress featuring three-quarter sleeves and a floor-length side train, crafted from an intricate overlay lace woven in sky blue and silver threads. Her accessories included a gele made from a cerulean blue fabric, a matching blue ipele draped over her right arm in silver floral print, a filigree gold pendant with matching drop earrings. For footwear, she wore classic white pointed-toe pumps.

Kiekie

Photo: Instagram/Kiekie

Kiekie wore a high-low two-piece from  Accost Collection, her brand in jacquard with an intricate pattern in blue, magenta and red, with puff sleeves and a pleated short side train. She styled the look with a large, multi-layered gele crafted from the same jacquard fabric, traditional layered coral bead necklaces from Ordawyse Jewels and matching bracelets. She completed the look with dark cat-eye sunglasses and a cherry red quilted leather bag. She wore turquoise satin pointed-toe pumps.

Simi Dapson 

Photo: Instagram/Simisanya

Simi Dapson stepped out in a gold two-piece adorned with sequins, beads, and intricate embroidery, featuring sheer long sleeves and a draped detail extending from the hip. She accessorized with a gele in a muted champagne tone adorned with dark embroidery, a bold necklace and matching drop earrings, and a rectangular clutch fully covered in sparkling red sequins. She wore open-toe high-heeled shoes.

Bimbo Ademoye 

Photo: Instagram/Bimboademoye

Bimbo Ademoye  wore a metallic silver co-ord set trimmed with deep red ostrich feathers, styled with a red metallic gele, gold earrings, necklace and complemented by red strappy heels.

Hilda Baci

Photo: Instagram/Hildabaci

Hilda Baci wore a lace embroidered top, ruched pink mini skirt, a bow-tied pink gele, a silver mini bag and embellished kitten heels.

Bose Ogulu 

Photo: Instagram/Boseogulu

Bose Ogulu, Burna Boy’s mother and manager, wore a neon green lace crochet blouse with wide, bell-shaped sleeves and a high-waisted mini skirt in green-and-gold brocade. She styled it with a gele in matching green-and-gold fabric, a gold necklace, drop earrings, and metallic clutch.

These women are not just revisiting an old trend. They are reshaping it through redefined fabric choices and better styling. The oleku is no longer just for owambe. It has moved into broader fashion dialogue, and these looks shows its continued relevance.

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Entertainment

British-Nigerian Rapper Dave Announces First Lagos Headline Show.

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Photo: Instagram

British-Nigerian rapper David Orobosa Omoregie popularly known as Dave, has officially announced his first headline concert in Lagos, scheduled for 16 and 17 October, 2026, at the Wole Soyinka Centre for Cultural and Creative Arts formerly known as the National Theatre. The announcement was made through Dave’s official social media platforms. He revealed that the shows to be performed are part of his ongoing “The boy who played the harp” world tour.

Dave is widely recognised as one of the most successful rap artist in United Kingdom with several awards.

Photo: Instagram

Despite his Nigerian root, he has never headlined a concert in Nigeria before. This makes the announcement a homecoming moment as one of the most successful British-Nigerian artist prepares to perform in Nigeria for the first time.

The Lagos shows are being viewed as a significant milestone in his career indicating his global success and a special return to his ancestral roots. Which strengthens the growing connection between global music stars and African audiences. The performances are expected to bring together fans from across Nigeria and beyond, as it celebrates the growing influence of African culture on the global music scene. The Lagos shows further strengthens the growing connection between international music stars and African audiences.

Photo: Instagram

As the concert date continues to draw nearer, anticipation continues to build among fans eager to witness Dave’s headline concert in Nigeria. With his strong reputation for live shows, lyrical storytelling, and chart-topping records the concert is expected to be the most remarkable music event in Lagos this year.

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Fashion

Nike and Slawn Unveils Nigeria’s 2026 World Cup Collection.

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Photo: Instagram

Nike and Slawn a Nigerian-born, London-based artist have officially unveiled their collaborative Nigeria-inspired collection linked to Nike’s 2026 football campaign on 26 of May, 2026.

The partnership, which merges sport, fashion, and street culture, has already sparked online for its unique design and strong representation of the Nigerian identity.

Photo: Instagram

Slawn, known for his creative style, graffiti-inspired graphics to the collection, moving beyond the traditional jersey concept making Nigeria’s cultural identity blend with streetwear aesthetics. The piece featured hand-drawn artistic combination of green, black and white colourways with spray paint, and large ‘NAIJA’ branding.

The collection includes various fashion piece such as jerseys, hoodies, T-shirts and jackets all carrying unique artistic designs that differentiate them from traditional football merchandise. One unique feature is the bold NAIJA branding.

Photo: Instagram

What makes the unveiling even more significant is the lineup of famous Nigerian personalities featured in the campaign, including Jay-Jay Okocha, Patience Ozokwo, Samuel Chukwueze and Tolu Arokodare.

Beyond football, the collaboration highlights how sportswear continues to intersect with art and entertainment. Rather than presenting football only as a sport, Nike and Slawn’s collaboration is aligned with celebrating the country’s creativity, street energy and global cultural relevance.

Photo: Instagram

Many fans have linked the collection to the 2026 FIFA World Cup. However, it is important to note that the collaboration is a special lifestyle collection and not Nigeria’s official World Cup kit.

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