Chloe Malle Takes the Reins at Vogue US

For nearly four decades, Vogue in the United States was shaped by one woman: Anna Wintour. With her sharp bob and ever-present sunglasses, she became the face of the magazine and a defining figure in fashion. Now, after 37 years, Wintour has stepped back from her day-to-day role, handing the editorial reins to Chloe Malle.

Photo: @wintourworld-Instagram

On September 2, Wintour announced that Malle would become Head of Editorial Content at Vogue US, a newly created position. The choice reflects both continuity and change. Malle, the daughter of actress Candice Bergen and late filmmaker Louis Malle, first joined Vogue in 2011 as social editor. She later became a contributing editor and, most recently, ran Vogue.com. Under her watch, the site’s readership expanded dramatically, proving she could translate the magazine’s authority into digital influence.

Photo: @Chloemalle-Instsgram

Her appointment comes at a time when the lines between print and digital are disappearing. Fashion audiences are just as likely to discover a cover story on their phone screens as in the pages of a glossy magazine. Malle, who has already shown her ability to grow Vogue’s online reach, is expected to push that momentum further.

For Nigerian readers and fashion professionals, this shift is worth noting. Vogue’s choices have long rippled across the global industry, influencing everything from runway trends to cultural conversations. With Malle in charge of editorial direction, there is room for new stories and a wider range of perspectives to make it into the spotlight. This creates an opportunity for African designers and creatives to connect more directly with global audiences.

Photo: @wintourworld-Instagram

Anna Wintour is not disappearing. She remains Vogue’s Global Editorial Director and Condé Nast’s Chief Content Officer, ensuring her influence continues at the highest level. But the daily creative decisions for the American edition now rest with Malle.

The handover marks a generational moment for Vogue. For an institution to remain relevant, it must adapt. By choosing Malle, the magazine signals its readiness to meet a new audience on its own terms: one that values not just style but also stories that reflect today’s diverse world.