These Women Are in Their ‘Rich Girl Era’ and We’re Taking Notes

The “rich girl era” is not only about designer labels, luxury holidays or having an enviable lifestyle. For these Nigerian women, it also shows up in the businesses they own, the audiences they have built and the industries they have managed to influence. From film and music to media, fashion and food, each has found a different way to turn talent and visibility into something bigger. Here are seven women whose careers are worth watching and taking notes from.

Funke Akindele – Film, Television and Business

Photo: Instagram/@funkejenifaakindele

Funke Akindele‘s career has grown far beyond her work as an actress. She has become one of Nollywood’s most commercially successful filmmakers, taking on roles behind the camera as a producer and filmmaker. Her 2023 film A Tribe Called Judah became the first Nollywood title to cross ₦1 billion in Nigerian cinema ticket sales, eventually finishing its cinema run with about ₦1.4 billion.

That kind of success explains why Akindele belongs on a list about building wealth rather than simply displaying it. Her biggest asset is not one particular role or red-carpet appearance, it is the ability to create projects that generate commercial value. She has taken the visibility that came with years on television and in film and pushed it into production, where she has greater creative and commercial control.

Mo Abudu – Media, Entertainment and Business

Photo: Instagram/@moabudu

Mo Abudu took the idea of African storytelling and built an entire media business around it. She founded EbonyLife, which has grown into a group spanning television, film, studios, creative education and the EbonyLife Place in Lagos. EbonyLife Media says its studios have produced more than 5,000 hours of original programming and eight feature films.

Her business has also moved beyond the Nigerian market. Forbes notes that EbonyLife has entered major partnerships with Sony Pictures Television, AMC Networks and Netflix, while the company launched EbonyLife ON Plus in November 2025 as a digital global platform. For Abudu, the “rich girl era” is less about looking wealthy and more about creating an organisation capable of taking African stories to international audiences.

Tiwa Savage – Music, Fashion and Luxury

Photo: Instagram/@tiwasavage

Tiwa Savage has spent more than a decade building her name in music, but her public profile now stretches well beyond the recording studio. Her international career has placed her alongside global artists and on major fashion platforms, including New York Fashion Week, Paris Fashion Week and the British Fashion Awards, while her appearances and brand relationships have made fashion an important part of how she presents herself to the world.

That matters because Savage’s appeal is no longer tied to one song or album. Her music career gives her the platform, while fashion, luxury and commercial partnerships add other dimensions to the brand she has built around her name. In her case, the lesson is simple, a successful career can become the foundation for opportunities in completely different industries.

Toke Makinwa – Media, Beauty and Fashion

Photo: Instagram/@tokemakinwa

Toke Makinwa has made a career out of being recognisable, but she did not stop at radio, television and social media. Her media career has expanded into publishing, fashion and beauty, including the launch of Glow by TM, a skincare brand she developed with California-based beauty company Buluwa Inc.

The beauty business is particularly relevant to her story because it shows how a personal brand can be converted into a product. Makinwa already had an audience that knew her style and followed her beauty choices, Glow by TM gave that audience something connected to the brand she had spent years building.

Veekee James – Fashion, Celebrity Culture and Business

Photo: Instagram/@veekee_james

Veekee James has made fashion her business rather than treating it simply as a creative outlet. Her fashion house, founded in 2018, specialises in custom pieces, and her official profile describes her as an award-winning designer and creative director. She also traces her entrepreneurial interest to childhood, when she made knitted pieces to sell in her local community.

Her rise has also been closely connected to celebrity fashion and social media, where the designer herself has become part of the brand. That combination has helped turn individual clothing designs into a recognisable fashion identity. Veekee’s story is a reminder that the product is not always the only thing people buy into; sometimes, they are also buying into the person, taste and reputation behind it.

Hilda Baci – Food, Entrepreneurship and Lifestyle

Photo: Instagram/@hildabaci

Hilda Baci‘s rise began in the kitchen, but it did not remain there. In 2023, she officially set the Guinness World Records title for the longest cooking marathon by an individual after cooking for 93 hours and 11 minutes in Lagos. She later returned to the record books in 2025 by creating the largest serving of Nigerian-style jollof rice, weighing 8,780kg.

What makes her story especially interesting is what she has done with the attention. Guinness World Records describes her as a restaurateur who launched Hilda’s Kitchen, now known as My Food by Hilda, while building a large online following around food. The organisation reported in 2026 that expanding My Food by Hilda across Nigeria and eventually into international markets is among her goals. The records brought the spotlight, but the business gives that spotlight somewhere to go.

Linda Ikeji – Media, Business and Wealth

Photo: Linda Ikeji’s Blog

Linda Ikeji represents an earlier chapter of Nigeria’s digital entrepreneurship story. She built one of the country’s best-known media brands around her blog at a time when blogging was still widely treated as a hobby rather than a serious business. From that platform, she expanded into other media ventures, including Linda Ikeji TV.

Her story stands out because she built around an audience before social-media influencing became a mainstream career path. The value was not simply in publishing stories, it was in developing a large readership that could support advertising and other commercial ventures. That makes Ikeji’s career an important part of the conversation around women who have turned attention into ownership.

These women may operate in very different industries, but the common thread is not simply expensive taste. It is the decision to build something around what they already do well. One turned acting into film production, another built a media company, another turned cooking into a food brand, while others extended music, fashion or media careers into new businesses.

The luxury may be what people notice first, but the ownership is the part worth taking notes on.