Why Labubu Dolls Are Nigeria’s Newest Fashion Craze

In Nigeria’s ever-evolving fashion and lifestyle space, where trends catch on faster than a viral tweet, a quirky little character with pointy ears and a toothy grin has quietly become the new “it” accessory. Meet Labubu—a playful, mischievous doll that’s gone from niche collectible to a pop culture darling now spotted everywhere from Lagos boutiques to Abuja’s luxury lounges.

What Exactly Is Labubu?

Labubu isn’t your typical cute toy. Created by Hong Kong-based artist Kasing Lung, Labubu is part of The Monsters universe—a world of eccentric, storybook-inspired characters with bold personalities. With its wide eyes, elf-like ears, and cheeky smile, Labubu looks like a mix between a gremlin and a cartoon elf—both adorable and a little mischievous.

While it first appeared in 2015, Labubu became a global sensation after Chinese pop culture brand Pop Mart began producing blind-box figures in 2019. Each box contains a mystery version of Labubu in—some festive, others rare—making it a collector’s dream and a social media favorite.

Pop Mart and the Art Toy Craze

Pop Mart, now a multi-billion-dollar brand, has turned designer toys into emotional statements—and Labubu is at the center of it all. It may look mischievous, but the character is known for having a kind heart and good intentions, even if its actions sometimes cause a bit of chaos.

In Nigeria, where fashion and self-expression go hand in hand, Labubu fits right in. From being attached to tote bags in Lekki to showing up on beauty influencer vanities in Port Harcourt, Labubu isn’t just a toy—it’s a vibe.

Why Nigerians Are Catching the Labubu Bug

There are a few reasons this doll has suddenly become a style must-have:

Creative Appeal

Labubu’s artsy origins and collectible nature speak to Nigerians who appreciate originality and standout pieces—whether in fashion, décor, or digital content.

A Taste of Luxury

Rare Labubu figures are already listed online for hundreds of thousands of naira. Owning one isn’t just fun—it’s a subtle flex.

Instagram Gold

Thanks to its expressive face and stylish mini-versions, Labubu looks great in flatlays, reels, and lifestyle shoots. Nigerian content creators are using it to add character to their feeds.

Influencer & Celebrity Backing

From global stars like BLACKPINK’s Lisa to whispers of homegrown influencers showing theirs off, Labubu is gaining momentum through familiar faces.

Style with a Wink

Labubu has now become a fashion accessory in its own right. Nigerian fashionistas are styling their Labubu dolls to match their OOTDs, hairstyles, and even party themes. It brings that childlike joy—wrapped in a very grown-up, curated aesthetic Nigerians love.

What’s Next?

With Pop Mart eyeing the African market and buzz building around possible collabs with Nigerian creatives, Labubu’s story here is just beginning. From pop-ups at fashion events to locally themed releases, the playful collectible may soon become a regular on red carpets and runway side seats.

Labubu may be tiny, but its impact is loud—and Nigerians are listening. Whether you’re a style icon, toy lover, or simply curious about the next cool thing, Labubu’s moment in the spotlight has only just begun.