Celebrity Bios
Davido signs exciting deal with Puma
The Davido x Puma collaboration, recently unveiled as the “Davido x Puma 2.0” collection, marks a significant moment in the fashion world,
particularly for Afrobeats and its global representation. Launched on October 3, 2024, in New York City, this collection follows the success of their initial partnership,
“We Rise By Lifting Others,” which served as an experimental endeavor. During the launch, Davido expressed his excitement, stating, “I have my own shoe,” showcasing a personal connection to the collection
Collection Details and Pricing
The Davido x Puma 2.0 collection features a range of stylish streetwear items tailored to align with Nigerian fashion sensibilities. It includes T-shirts, hoodies, track jackets, and sneakers, each reflecting Davido’s vibrant style
However, the pricing of this collection has stirred some controversy among fans. The starting price for items is approximately ₦69,600 (about $85) for T-shirts, while premium items such as the Archive Track Jacket are priced at over ₦240,000 (around $300), and the CA Pro sneakers retail for approximately ₦244,900 (around $305.
Given Nigeria’s current economic challenges, these prices may be considered steep for many fans, leading to discussions about affordability within the market.
Reactions and Future Plans
Davido’s collaboration has generated a mixed response on social media, with some fans excited about the stylish offerings while others expressed concern over the costs. The collection’s pricing has led to humorous reactions from fans, indicating that the luxury nature of the items may not be accessible to everyone.
Additionally, following the New York launch, Davido hinted at a forthcoming launch event in Nigeria, although specific dates have yet to be announced.
This could provide a local platform for fans to engage with the collection more directly.
“Here are some of the their products that are available on their official website for purchase”
Conclusion
The Davido x Puma 2.0 collection is not just a fashion statement; it represents a cultural moment for Afrobeats artists in the global marketplace. By collaborating with a major brand like Puma, Davido is setting a precedent for future partnerships between African artists and international brands, navigating the complexities of market accessibility and cultural representation.
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