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Celebrity Beauty Brands That Are Really Winning

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There was a time when putting a celebrity’s face on a product was enough to get people talking. But today’s Nigerian consumers want more — does the product work? Is it worth their money? And most importantly, is it made with their skin in mind?

Bisola’s “Brown Girl Magic” Is More Than a Name — It’s a Statement

Bisola Aiyeola knows how to command attention, and her beauty line carries that same quiet confidence. From the richly hydrating lip oils to foundation shades that finally match darker skin tones without turning grey or dull, this brand prioritises real results over playing it safe. It’s a brand made for Nigerian skin — bold, authentic, and unapologetic.

Dakore’s Glow Game is Subtle but Strong

Dakore Egbuson-Akande’s beauty line appeals to women who care less about flashy trends and more about reliable, gentle skincare that fits into their daily routine. Her serum range has quietly built a loyal following among those looking for simple, effective products without unnecessary fuss.

Sanaa Beauty by Adesua and Jemima: Quality Without Compromise

Adesua Etomi-Wellington and Jemima Osunde teamed up to create a line that speaks to young women who want products that deliver without empty promises. Their face masks, lip balms, and body butters are elegantly designed, practical, and affordable — all while reflecting the style and spirit of a generation that values both quality and budget.

April by Ini: Homegrown Ingredients for Real Results

Ini Edo’s April by Ini started as a word-of-mouth favourite, and it’s easy to see why. With its mix of natural oils and ingredients suited to the Nigerian climate, the “Beauty Secret” range offers skin-brightening oils and scrubs that feel familiar and effective. This isn’t an imported formula repackaged for local sales — it’s beauty made for Nigerian women, by a Nigerian woman.

What Sets These Brands Apart

What these brands share is a clear understanding of Nigerian women’s skin and beauty needs. They don’t offer one-size-fits-all solutions or rely on quick fixes. Instead, they reflect the strength, diversity, and complexity of Black womanhood — celebrating it in products that work, feel good, and respect the wearer.

When women take control of the products created for them, beauty goes beyond surface level. It becomes thoughtful, intentional, and rooted in real experience.

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Beauty

Venita Akpofure Debuts Bold New Blonde Hair

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Photo: Instagram/@veezeebaybeh

Venita Akpofure has gone blonde. The actress and reality TV star shared the new colour in a set of four Instagram photos on her page.

The hair is a golden honey blonde, darker at the roots and lighter toward the tips. She wore it shoulder-length and swept to one side, with loose, rounded waves that curled outward at the ends. The waves are thick and bouncy, so the hair sits wide around her face. The volume sat at the crown and sides, and the sweep lifts the hair off her face to show off her pearl drop earrings.

Photo: Instagram/@veezeebaybeh

At the all-white party where Venita debuted her blonde hair, she wore a sleeveless white feather mini dress with a high halter neck by Everyday by Andra. The feathers covered the dress from the neck to the hem, and ended at the upper thigh. Frontiers Brand handled her styling for the night, and she carried a glittery silver clutch. The colour is a big switch for Venita, who is known for going with darker shades.

The blonde hair was a wig from Laposhair, styled by Hair Smiles. Opulen Dabota did her makeup in neutral tones with a glossy lip, and Gwendilara handled her photos.

Photo: Instagram/@veezeebaybeh

She captioned the post with “If you’re going to ruffle feathers, at least look good whilst doing it.” She added, “Sweet enough to approach. Dangerous enough to reconsider.” and she also thanked Pretty Mike of Lagos and Tosin Akinbo. The caption did not say if she plans to keep the colour beyond the party.

The blonde waves happens to also be a big change for Venita, who is known for going with darker shades. Back in June, she posted some photos with her dark hair pulled into a high ponytail.

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Beauty

Meet Nigeria’s Miss World 2026 Representative, Tamunosoye Karibi-George

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Photo: Instagram/@soye_kg

Tamunosoye Karibi-George is a 26-year-old Nigerian beauty queen currently representing the country at the 75th Miss World festival in Vietnam, competing for the international title.

Karibi-George earned the national crown on June 6 at Balmoral Hall, Federal Palace Hotel, Lagos, where she won the crown after competing against 19 other contestants under the theme “Pride, Power, and Purpose.”

Photo: Instagram/@soye_kg

Although she represented Bayelsa State in the national competition, Karibi-George is a native of Port Harcourt, Rivers State. She is a communications professional who studied at Madonna University, Okija, and is an associate of the Nigerian Institute of Public Relations.

She had already gained international pageant experience before winning the Miss World Nigeria crown in 2024.

A key part of her profile is her work with children with disabilities and special needs. Through her initiative, Beyond Labels, she advocates for inclusion, dignity and opportunities for children. The project aims to create spaces where children can develop their talents and pursue their ambitions.

Photo: Instagram/@soye_kg

Her advocacy has continued to promote the cause since winning the national title. In June, she met with the Minister of Women Affairs and Social Development, Imaan Sulaiman-Ibrahim, to discuss ways of expanding Beyond Labels and creating possible partnerships for the initiative.

Karibi-George arrived in Vietnam ahead of the 75th anniversary edition of the Miss World Festival, which runs from August 9 to September 5, 2026. The grand final is scheduled for September 5 in Nha Trang.

Photo: Instagram/@soye_kg

She takes over the Miss World Nigeria title from Joy Mojisola Raimi, who represented Nigeria at the previous edition, reaching the Top 20 and finishing among the Top Five contestants from Africa.

Ahead of her departure, Karibi-George described the trip as an opportunity to represent Nigeria’s culture and values while continuing to promote the Beyond Labels initiative.

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Beauty

Laetitia Ky Is Turning Natural Hair into Sculptural Art

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Photo: Instagram/@laetitiaky

Laetitia Ky has transformed natural hair into a unique art form. The artist uses her  hair to create sculptures exploring African identity, feminism and women’s experiences.

She was born in Abidjan, Côte d’Ivoire, in 1996, and  grew up surrounded by women who braided their hair. Ky learnt braids from a young age before entering in fashion. After high school, she gradually returned to wearing her natural hair and began experimenting with different styles.

Photo: Instagram/@laetitiaky

Ky’s work gained attention through social media al media, where she began sharing photographs of her sculptural hairstyles.  She has since turned her hair into objects, figures and other forms.

Ky uses her natural hair together with extensions, thread and wire to create her sculptures. Depending on the design, a piece takes 30 minutes to six hours. She then captures the finished work using a camera and tripod.

Photo: Instagram/@laetitiaky

Her inspiration is connected to African hair traditions. Ky has seen images of historical African hairstyles and was amazed by their complexity.

Read Also: Want Fuller, Thicker Hair? Peptides May Support Healthier Hair Growth

Moreover, her art talks about the complicated relationship many Black women have with their natural hair. Ky has described growing up in an environment where straight hair was a standard influenced by colonial ideas. She  eventually turned that experience into an exploration of natural hair, identity and self-acceptance.

Photo: Instagram/@laetitiaky

Ky has used her hair to address subjects including sexism, violence against women, politics and problems affecting women and girls.

Ky has collaborated with Marc Jacobs, creating hair sculptures for promotional images featuring the brand’s products.

Photo: Instagram/@laetitiaky

Ky works can be found in her book Love & Justice, which shows photographs of her hair sculptures. In one project, she worked with her younger sister Florencia, creating sculptural hairstyles that represented their close relationship and trust.

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