Celebrity Style
Adeola Adeyemi Shuts Down London Street for Photoshoot
If you didn’t already know, Adeola Adeyemi, the beauty mogul and founder of Beauty By AD, just celebrated her 34th birthday, and she did it like the queen she is! Taking over the quiet streets of London in the most magical pink dress we’ve seen this year, Adeola didn’t just celebrate her new age, she gave us a full-on fashion moment.
And in true Diiadem fashion, she didn’t just show up and slay; she opened her heart to her community with a birthday message that hit all the feels.
“This is more than a birthday. It’s a chapter, a soft, powerful, glowing era. I’m becoming more of myself, more in my light, more aligned, more at peace, and more in love with the woman I’m still unfolding into.”
That Dress Deserves Its Own Red Carpet
Let’s talk about the dress, because wow. Adeola wore a voluminous pink tulle gown with layers upon layers of soft ruffles that trailed behind her like a fairytale. The high-low hem gave a peek at her legs, while her hot pink strappy heels tied the whole look together.
From sitting gracefully on stone steps to standing tall in the middle of the road, every frame of this shoot radiated power, elegance, and that sweet “I’ve arrived” energy. London definitely felt her presence.
Diiadem in style for her 34th birthday
Her Words? Even More Beautiful Than the Dress
Beyond the glam, what made this birthday moment so special was the love Adeola poured into her words. She opened up about her journey, how far she’s come, and how deeply grateful she is for the people who’ve walked that path with her.
“You rooted for me when I was still finding my voice and now, look at us. Look at how far we’ve come.”
She didn’t just thank fans, she called them family. If you’ve been following her from the beginning, you could feel the love in every sentence. And even if you just stumbled on her page yesterday, you couldn’t help but feel seen and inspired.
Diiadem in the street of London
From Beauty Boss to Birthday Icon
Adeola isn’t just a fashion darling. She’s the founder of Beauty By AD, a fast-growing Nigerian beauty brand that’s redefining beauty standards for African women. Her influence has gone far beyond makeup; she’s a role model for young entrepreneurs and creatives everywhere.
This shoot? It’s not just about looking good (though she definitely did that). It’s about celebrating growth, owning your light, and showing the world what it looks like to step into your power, with grace, softness, and style.
Diiadem’s birthday outfit
More Than Just a Birthday, It’s a New Era
Turning 34 isn’t just another year for Diiadem, it’s a reminder of how far she’s come and a declaration of all that’s still ahead.
Whether it’s a glamorous dress, a heartfelt caption, or the boldness to block off a London street to capture her joy, Adeola Adeyemi knows how to make a moment. And this birthday? She didn’t just celebrate it, she owned it.
And of course her fans did cheer to more of her soft eras, glowing wins, and pink moments. The best is definitely still ahead for Diiadem, and they are cheering her on every step of the way.
Ini Edo traveled to Abuja to celebrate her big brother Captain Ekong’s 60th birthday, and she showed up dressed for the occasion. She captioned the post “Captain Ekong @60,” adding that since she was celebrating a fashionista, she “had to bring a little extra spice.”
Photo: Instagram/@iniedo
Her dress, designed by Becca Needles N Stitches and styled by Henry Sklue, was made from deep red fabric covered from top to bottom in a diamond-patterned crystal lattice. It featured a floor-length mermaid cut, fitted through the body with an asymmetric one-shoulder tie, then flared into a long train that pooled at her feet.
Photo: Instagram/@iniedo
Her hair was styled in a smooth, bone-straight, middle-parted look keeping the focus on her face and the neckline of the dress. For Jewellry, she went with rings and a bracelet, with a matching Lujah purse rounding off the outfit. Photography was by Benny Shot It.
Some time back, for a shoot promoting her film, she wore a black high-slit dress with curly hair and sunglasses beside a vintage blue Camaro, captioned “Something to watch this weekend.”
Ayra Starr just landed her first movie role in Children of Blood and Bone, and she marked the moment at New York Fashion Week in a sheer royal-purple LaQuan Smith maxi dress for the film’s event, captioning the photos “Feeling purple in LaQuan Smith x Children of Blood and Bone.”
The dress had a sheer bodice built into a high-neck silhouette, with the strap draped asymmetrically over one shoulder. The gown ran into a thigh-high slit running down one leg, with the sheer fabric continuing to the floor. She kept accessories minimal, just silver drop earrings and a small purple bag.
Photo: Instagram/@ayrastarr
Her hair was worn down in soft, straight strands. Her makeup featured magenta and purple tones, finished with a glossy ombre lip, and she completed the look with strappy heels.
The event tied into Tomi Adeyemi’s Children of Blood and Bone universe, where she also features on the soundtrack alongside Fireboy DML, and BNXN. The film, directed by Gina Prince-Bythewood and produced by Paramount Pictures, is set for release on January 15, 2027.
Photo: Instagram/@ayrastarr
A few days earlier, Ayra met with New York City Mayor Zohran Mamdani in New York. She wore a vintage Azzedine Alaïa striped bodycon mini dress from the designer’s 1992 collection, with an off-shoulder neckline and a geometric knit border along the top. The photos were taken in front of a white fireplace mantel with a model ferry placed on top, and she captioned the post simply “Mr Mamdani.”
Each Sunday this BBNaija season 11, Ebuka Obi-Uchendu comes out in something new. No repeats so far.
He has moved between sharp Western suits and full traditional wear all season. One week its a tailored double-breasted jacket with a two-tone gradient finish, the next its a flowing agbada with embroidery running down the sleeves.
Photo: Instagram/@ebuka
The details are worth highlighting too. There’s a graphic maize motif stitched into a sky-blue suit, silver lattice sequin work on a black wrapper, and geometric patterns worked into denim fabric on an agbada. Several Nigerian designers have dressed him this season, including Mai Atafo, Deji & Kola, Ugo and Lisa Folawiyo.
He has also added extras to a few of the looks: a crystal-handled horsetail whip, layers of coral neck beads, sunglasses and a Louis Vuitton duffel bag.
Photo: Instagram/@ebuka
He opened the season on July 26, 2026, in a charcoal-to-off-white ombré double-breasted suit by Mai Atafo. The colour fading from dark at the shoulders to almost white by the ankle. He finished with a large black lapel bow and patent shoes
Photo: Instagram/@ebuka
On August 9, 2026, he appeared on BBNaija in another look by Mai Atafo, this time in a black-and-white outfit built from a cropped boxy jacket, wide-legged trousers, and a tie trimmed with pearls, and accessorized with a Louis Vuitton Keepall bag.
Photo: Instagram/@ebuka
Most recently, on September 6, 2026, he hosted the eviction show in a forest-green two-piece suit by Deji & Kola, worn under a windowpane trench coat lined in a floral print. He paired it with brown shades and matching leather shoes.
Season 11 still has weeks to go, and if Ebuka’s run so far is anything to go by, there are plenty more looks to come.
More pictures below.
Photo: Instagram/@ebuka
Photo: Instagram/@ebuka
Photo: Instagram/@ebuka
Photo: Instagram/@ebuka
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