Makeup
‘Make-up Trends to Try 2025’

If there is one item that is always in style, it is makeup. Nigerians prioritise looking good, therefore a new style is always emerging or the old is being revived, and they don’t play with it.
The glow must be real, whether it’s at a wedding in Lagos, a birthday celebration in Abuja, or a laid-back get-together in Port Harcourt. Makeup is an art form, a statement, an entire mood, and more than just a way to enhance attractiveness.
New makeup trends are shaking the Nigerian beauty industry as 2025 progresses. There is something for every beauty lover, ranging from daring, dramatic styles to minimalist, skin-focused glow.This year, if you’re prepared to step up your cosmetics game, keep reading because we’re diving into the hottest trends you need to try.

Minimal look
1. Skinimalism: Less cakes foundation and more skin
The days of thick, cakey foundations melting in the Lagos sun are long gone. Skinimalism, a mix of “skin” and “minimalism” is the new beauty philosophy. This trend focuses on lightweight, breathable products that add to your natural skin instead of covering it up. Think tinted moisturizers, hydrating skin tints, and serum-infused foundations that give you a radiant, second-skin effect.
Nigerian brands are catching up, with more local options that suit melanin-rich skin tones while keeping you fresh all day.
Try this: Swap your full-coverage foundation for a lightweight skin tint or BB cream. For that effortless, radiant finish, combine it with a dewy setting spray and a hydrating primer.

Tems rocking glossy look
2. Glossy Lips are Back (And Better!)
Matte lips had their moment, but gloss is officially back! Nigerians are embracing juicy, plump lips with high-shine glosses in clear, nude, and vibrant shades. Whether you’re rocking a no-makeup look or full glam, a good gloss adds instant freshness.
Brands like Zaron, BproM, and House of Tara are stepping up their gloss game, offering non-sticky and lightweight formulas that hydrate while giving that mirror-like shine.
One celebrity that wears this look effortlessly is Tems, this has been her signature look from time.
Try this: Layer a brown or a black lip liner with a clear or peachy gloss for that effortless, youthful glow.

Bold blush look
3. Statement Blush
Blush isn’t just a sidekick anymore, it’s now the main character. Nigerian beauty lovers are stepping up their blush game with bold, bright colors like deep coral, burnt orange, and berry. This trend isn’t just for fair skin; deeper skin tones look absolutely stunning in rich, pigmented blushes that bring warmth and radiance.
Instead of just applying blush to the apples of the cheeks, 2025 is about blush draping, where blush is swept up towards the temples for a lifted, sculpted effect. Some are even applying a bit on their nose bridge for a sunkissed effect.
Try this: Switch up your neutral blush for a rich orange, berry, or terracotta shade. Apply it slightly higher on your cheeks for a snatched, lifted look.

Bold liner
4. Bold Eyeliners
Say goodbye to basic black liners, graphic liners, bright colors, and metallic finishes are dominating 2025. Nigerian makeup artists are getting creative with floating liners, double-winged looks, and neon accents.
This trend is perfect for those who love experimenting with their makeup without doing too much. Even a simple colored liner can lift your whole look.
Try this: Swap your regular black eyeliner for a colorful liner like royal blue, emerald green, or even white. If you’re feeling bold, go for a double-winged look or a floating liner.

Soft eyebro
5. Soft but Defined Brows
Brows that are too black and drawn are a thing of the past. The brows of 2025 will be lightly defined, fluffy, and natural. Nigerian beauty enthusiasts are moving away from hard, blocky brows and towards brow gels, pencils, and powders that produce a delicate yet structured finish.
Moreover, laminated brows, where brow hairs are pushed up for a bigger look, are becoming more and more popular since they seem sleek but carefree.
Try this: Brush up your hairs with brow gel and make light, hair-like strokes with a fine-tip pencil. Don’t make it excessively sharp or overly detailed.

Glow and Shine
6. The Return of Shimmer Glow
If you thought glitter and sparkle were out of style, then think again! Because Nigerians love a good glow, shimmering highlighters, glossy cheekbones, and dazzling eyes, and it is back again in 2025. Champagne gold, bronze, and rose-gold highlighters will be used with shimmering eyeshadows for a fresh, dreamy look.
Try this: smudge a liquid highlighter on your cheeks and nose for a subtle sheen, and then apply a gold or copper shimmer eyeshadow to your lids for extra radiance.

Plum lip
7. Ombré Lips: A Nigerian Classic, Reinvented
Although ombré lips are a principal look of Nigerian beauty, 2025 is upgrading them. Beauty enthusiasts are experimenting with more dramatic color blends, such as deep red fading into orange or pink, in place of the traditional dark-brown liner and nude lipstick combination.
This method produces a dramatic yet stylish lip look that is larger and more dimensional.
Try this: Apply a dark brown or deep plum liner to your lips, then blend it in with a lighter lipstick shade, such as soft pink, peach, or nude. Apply gloss on top for added flair.

Natural makeup product
8. The Rise of Clean Beauty: Nigerian Brands Take Over
More Nigerians are becoming conscious of what goes into their makeup products. In 2025, we’ll see more clean, skin-friendly, and locally-made beauty products taking center stage.
Brands are focusing on vegan, cruelty-free, and non-toxic formulas that cater to African skin. If you haven’t started exploring homegrown beauty brands, this is the year to do it.
Try this: Look out for Nigerian beauty brands offering paraben-free, organic, and hydrating formulas your skin will thank you. This also maintains your health while you slay.
Finally, Own Your Beauty This Year
2025 is all about bold, expressive, and skin-loving makeup trends. Whether you’re into dewy skin, statement blush, graphic liners, or juicy lips, there’s something for everyone. The best part? There are no rules, just have fun and own your look.
So, which trend are you trying first? Let’s hear from you.
Makeup
The Nude Lipstick That Works for Every Skin Tone

Sometimes, the softest look makes the biggest impact. Nude lipstick has become a favorite in makeup bags everywhere because it’s simple, classy, and easy to wear. But here’s the thing: finding the right nude lipstick isn’t always easy. A shade that looks great on your friend might make you look pale. The secret? Choosing a nude that matches your skin tone and undertone. Let’s break it down in the simplest way.
The word nude used to mean just one thing, a light skin-toned colour. But real people come in all shades, and thankfully, makeup brands are starting to understand that. Now, there are nude lipsticks for light and dark skin tones. A good nude lipstick should look like your natural lip color—just a little better. It should bring out the best in your skin, not blend into it or make you look dull.
If you have fair skin, try nudes with a bit of pink or peach. These shades give your lips some colour without being too bold. If your skin is darker, rich shades like chocolate, coffee, or warm brown will look amazing. These tones match the natural richness of your skin and give your lips a soft but striking look. Avoid colours that are too light or pale—they can make your lips look gray or ashy. Instead, go for deeper shades with a warm undertone. A little shine or gloss can also make your lips stand out beautifully.
When picking a nude lipstick, the finish matters too. Lipsticks with a flat finish look modern and clean but can feel dry, so try using a lip balm first. Creamy and satin lipsticks are more comfortable and give your lips a smooth, natural shine. If you want a fresh, everyday look, a nude lip gloss is always a good choice.
At the end of the day, the perfect nude lipstick is the one that makes you feel confident and comfortable. It shouldn’t hide your lips—it should highlight them. Whether you’re heading to work, meeting friends, or just running errands, your nude lipstick should feel like it was made for you.
Trends come and go, but a good nude lipstick never goes out of style. It’s simple, beautiful, and suits everyone—you just have to find your shade.
Beauty
Unapologetically Red: Nancy Isime’s Unwavering Commitment to her Favorite Lipsticks Shades

In the ever-evolving world of beauty trends, Nancy Isime has made one thing crystal clear, her love for bold red lipstick is non-negotiable. While many celebrities constantly switch up their makeup looks, Nancy has stayed loyal to her power-red pout, turning it into a signature style both on and off the red carpet. And honestly? We’re here for it.
A Signature Look That Never Wavers
Whether she’s hosting a major awards show, starring in a Nollywood hit, or posting a casual yet fierce Instagram selfie, Nancy’s red lipstick game is consistently flawless. She effortlessly rocks different finishes, matte for drama, glossy for a fresh vibe, but the message is always the same: confidence in a tube.

Nancy Isime wearing her favourite lipstick
Why Red? Because It’s More Than Just a Colour
For many Nigerian women, red lipstick isn’t just makeup, it’s a statement. It screams, “I’m here, I own my space, and I’m not backing down.” Nancy embodies this energy perfectly. Her bold lip isn’t just a beauty choice; it’s an extension of her personality, fearless, unapologetic, and always in charge.
A quick scroll through her Instagram confirms this. Time and again, she pairs her signature crimson lips with flawless skin, dramatic lashes, and that iconic blonde low-cut hairstyle. The result? A look that’s striking yet effortlessly chic.

Nancy Isime in dazzling red
A Quiet Rebellion in Beauty Standards
In society today, bold makeup can still draw unnecessary scrutiny, Nancy’s unwavering commitment to her red lipstick is subtly rebellious. She reminds women that beauty is personal, you don’t have to conform to anyone’s expectations. If red lips make you feel powerful, wear them proudly.

Nancy Isime
From Then to Now: A Love Story with Red Lips
This isn’t some fleeting trend for Nancy. From her early days co-hosting The Squeeze to her current status as a Nollywood and fashion icon, her red lip has been a constant. Even when she experiments with nude tones or deep browns, she always circles back to her beloved red.

Nancy Isime
Inspiring a Generation of Bold Women
Nancy’s look shouldn’t just be admired, it should be emulated. Young Nigerian women should take cues from her, stepping out with bolder lipstick shades and an extra dose of confidence. All because a star like Nancy shows them that staying true to your style is its own kind of power.

Nancy Isime
Lipstick as an attitude, the world often pressures women to shrink, blend in, or chase every trend, Nancy Isime stands tall, red lips and all. She’s proof that sometimes, lipstick isn’t just lipstick. It’s a statement, a mood, and a whole attitude.
And honestly? We wouldn’t have it any other way.
Read Also: Nancy Isime’s Daring Hairstyle Diary: Bold Styles That’ll Make You Want to Experiment
Makeup
Top Comfortable Liquid Lipsticks of 2025

If you’ve ever worn a liquid lipstick that had your lips feeling like cracked cement by midday, you’re not alone. In a world where beauty and comfort should go hand-in-hand, the struggle to find a liquid lipstick that stays put and feels good is real, especially in our Naija weather.
Thankfully, 2025 has come with better formulas and smarter choices, both from international brands and our very own Nigerian beauty powerhouses.
So, if you’re looking for rich color, long-lasting wear, and lips that still feel soft by the end of the day, you’re in the right place.
Let’s dive into the best comfortable liquid lipsticks that are making waves this year: no flaking, no dryness, just pure lip luxury.
1. Nuban Beauty ULTRA Liquid Lipsticks
Nuban Beauty’s ULTRA Liquid Lipsticks are a game-changer in the Nigerian beauty scene. With 16 vibrant shades, these lipsticks offer long-lasting wear while feeling weightless on the lips. Their formula ensures a comfortable, non-drying experience, making them perfect for everyday use. Plus, 50% of proceeds support initiatives to eliminate period poverty in Nigeria.
2. Hegai & Esther Artistick Matte Liquid Lipstick
Known for its velvety matte finish, the Artistick Matte Liquid Lipstick by Hegai & Esther delivers full coverage with a weightless feel. Its transfer-proof formula ensures all-day wear without bleeding or cracking, making it a reliable choice for any occasion.
3. Zaron Cosmetics Matte Liquid Lipsticks Matte Liquid Lipsticks
Zaron Cosmetics offers a range of matte liquid lipsticks that are both affordable and high-quality. Designed to withstand Nigeria’s humid climate, these lipsticks provide vibrant color payoff without drying out the lips.
4. Charlotte Tilbury Airbrush Flawless Lip Blur
For those seeking a luxurious option, Charlotte Tilbury’s Airbrush Flawless Lip Blur stands out. It’s enriched with hyaluronic acid. This lipstick offers a blurring effect that smooths lip lines while providing long-lasting hydration.
5. Maybelline Super Stay Vinyl Ink
Maybelline’s SuperStay Vinyl Ink combines the longevity of a liquid lipstick with a glossy finish. It’s no-budge formula ensures up to 16 hours of wear, making it ideal for long days or nights out.
6. Switch Cosmetics Matte Liquid Lipstick
Switch Cosmetics, a proudly Nigerian brand based in Lagos, offers a range of matte liquid lipsticks that are highly pigmented, smudge-proof, waterproof, and long-lasting. Their advanced formula ensures comfort on the lips without cracking, making it perfect for all-day wear. With a variety of shades to choose from, you’re sure to find one that complements your skin tone.
7. Yanga Beauty Liquid Lipstick
Yanga Beauty’s liquid lipstick is a must-have in every Naija makeup bag. It glides on creamy and dries into a soft matte that doesn’t feel heavy or cakey. It’s long-wear, richly pigmented, and comes in trendy shades like nude browns, deep reds, and bold purples perfect for slaying any look.
Conclusion
In 2025, the evolution of liquid lipsticks has prioritized comfort without sacrificing performance. Whether you’re drawn to international luxury brands or homegrown Nigerian favorites, there’s a comfortable liquid lipstick out there to suit every preference and budget. Have you tried any of these lipsticks? Share your experiences and favorites in the comments below!
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