Fashion
Burna Boy and On Announce Multi-Year Partnership
When one of Africa’s biggest stars steps into the world of sportswear, the impact is felt far beyond music and sport. This month, Burna Boy announced a multi-year partnership with On, the Swiss performance brand known for its innovative footwear and athletic wear.
Unlike a typical celebrity endorsement, this collaboration gives Burna Boy an active role as Clubhouse President. That position puts him at the forefront of Clubhouse Nights, On’s global series that brings tennis, music and art together. Paris has already hosted an edition headlined by Burna Boy, transforming what might have been a tennis showcase into a vibrant cultural event. New York and Miami are next on the schedule.

The campaign reflects Burna Boy’s roots as much as his global influence. Directed by filmmaker Rollo Jackson with set design by Jabez Bartlett, the visuals draw on Nigerian-inspired patterns and objects. This ensures the collaboration is not just stylish but grounded in identity.
For On, originally a brand focused on running, this move signals a clear shift into cultural spaces while keeping performance at its core. For Nigerians, it is another reminder of how homegrown talent is shaping international industries beyond music, from fashion runways to sports arenas.

Burna Boy explained the partnership in his own words: “For me, everything I do comes from the same place: music, sport, community and culture. It is all connected. On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.”
On’s CEO, Martin Hoffmann, added: “We exist to ignite the human spirit through movement, and Burna Boy’s art does exactly that. He does not just make music; he moves communities. Welcoming him is a special moment for us.”

The partnership will roll out through special collections and global events, starting with On’s tennis-inspired line. Expect footwear and apparel that merge On’s performance technology with Burna Boy’s bold style, designed to appeal both on and off the court.
For Nigeria, the deal is bigger than branding. It highlights how Afrobeats and Nigerian creativity continue to redefine global culture. With Burna Boy at the centre of this collaboration, one thing is clear: our stories and styles are no longer on the sidelines, they are leading the game.
Fashion
Rema Shows How to Wear Black and Reveals His Mother Prefers Decent Outfit
Divine Ikubor, better known as Rema, has built a reputation not just for his music but also for his personal style. In a recent interview, the Nigerian Afrobeats star shared his approach to fashion, especially his preference for black, and revealed how his mother influences the way he dresses.
Rema often starts with the basics, choosing black pieces as the foundation of his outfits. He explained that black allows him to build looks that reflect his personality without unnecessary distraction. This approach appears consistently in his streetwear, stage looks, and public appearances. He pays attention to details such as accessories and fit, combining comfort with a sense of personal expression.

Rema – Instagram
Family also plays a role in his choices. Rema said his mother values him dressing in ways she considers responsible and presentable. He described this as guidance rather than limitation, a reminder of his upbringing and the values that shaped him.
In discussing style, Rema noted that clothing is a form of self-expression. He also touched on relationships, explaining that while financial stability matters, style and presentation are more important when considering a partner. This perspective mirrors his approach to fashion: thoughtful, intentional, and grounded in personal standards rather than trends or external pressures.

Rema – Instagram
Rema’s comments provide insight into how he balances public image and personal values. For him, fashion is more than appearance; it is a way to express identity, stay connected to his roots, and respect the expectations of those closest to him. By prioritizing simplicity, consistency, and responsibility, he demonstrates that style can be meaningful without being showy.
Fashion
Nigerians Who Won Big at the AFRIMA Awards
The 9th All Africa Music Awards (AFRIMA) took place on January 11, 2026, at the Eko Convention Centre in Lagos. Nigerian artists were among the night’s top winners, taking home ten awards across various categories.
Rema for hits like “Calm Down”, was the top winner. He received Artiste of the Year, Best Male Artiste in Western Africa, and Best African Artiste in RnB & Soul.

Photo Credit – Google
Shallipopi earned Song of the Year for “Laho”. He also shared Best African Collaboration with Burna Boy for the remix of the same track.

Photo Credit – Google
Burna Boy the artiste behind albums like “Love, Damini”, won Album of the Year for No “Sign of Weakness”. He also shared Best African Collaboration with Shallipopi.

Photo Credit – Google
Phyno received Best African Artiste, Duo or Group in African Hip-Hop. He is known for blending Igbo lyrics with mainstream hip-hop.

Photo Credit – Google
Yemi Alade earned Best Soundtrack in a Movie, Series, or Documentary for You Are, featured in the animated series “Iyanu”.

Photo Credit – Google
Qing Madi won Most Promising Artiste of the Year. She has recently released singles in the Afropop genre.

Photo Credit – Google
All awards listed are verified by AFRIMA organisers and confirmed by Nigerian media, including NAN, ThisDayLive, SilverbirdTV, and OkayAfrica.
Fashion
Tolu Bally Impresses in Bold Floral Two-Piece Look
Tolu Bally has a way of dressing that feels completely her own, the kind of style that reflects exactly who she is in that moment. She wore this look to the premiere of Ini Edo’s movie “A Very Dirty Christmas” and shared it on Instagram with the caption, “where peace rests, love flows, and harmony lives”, a simple line that captures the calm, confident energy of the outfit.
The focus in the images is entirely on her and the clothes. Nothing about the background competes with the look, and it feels grounded and thoughtfully put together.

Tolu Bally – Instagram
She wears a two-piece in a bold floral print dominated by red, softened with touches of pink and pale blue. The cropped top has structured shoulders that give shape and presence, ending just above the waist, while the high-waisted skirt fits closely over the hips before falling straight to mid-calf, balancing the print with clean lines. Metallic strappy heels add height without stealing attention, and statement earrings provide a touch of sparkle. Her hair is sleek and close to the head, and her makeup is warm and polished, letting her features shine naturally.

Tolu Bally – Instagram
What makes the outfit work is its quiet balance. The print draws the eye, but the tailored cuts keep the look grounded. The cropped top introduces a hint of boldness while the longer skirt maintains elegance. Everything feels intentional, no piece is added for effect, and no detail is out of place. It’s a look that reads as thoughtful, confident, and unmistakably Tolu Bally.
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