The Davido x Puma collaboration, recently unveiled as the “Davido x Puma 2.0” collection, marks a significant moment in the fashion world,

particularly for Afrobeats and its global representation. Launched on October 3, 2024, in New York City, this collection follows the success of their initial partnership,

“We Rise By Lifting Others,” which served as an experimental endeavor. During the launch, Davido expressed his excitement, stating, “I have my own shoe,” showcasing a personal connection to the collection

Collection Details and Pricing

The Davido x Puma 2.0 collection features a range of stylish streetwear items tailored to align with Nigerian fashion sensibilities. It includes T-shirts, hoodies, track jackets, and sneakers, each reflecting Davido’s vibrant style

However, the pricing of this collection has stirred some controversy among fans. The starting price for items is approximately ₦69,600 (about $85) for T-shirts, while premium items such as the Archive Track Jacket are priced at over ₦240,000 (around $300), and the CA Pro sneakers retail for approximately ₦244,900 (around $305.

Given Nigeria’s current economic challenges, these prices may be considered steep for many fans, leading to discussions about affordability within the market.

 Reactions and Future Plans

Davido’s collaboration has generated a mixed response on social media, with some fans excited about the stylish offerings while others expressed concern over the costs. The collection’s pricing has led to humorous reactions from fans, indicating that the luxury nature of the items may not be accessible to everyone.

Additionally, following the New York launch, Davido hinted at a forthcoming launch event in Nigeria, although specific dates have yet to be announced.

This could provide a local platform for fans to engage with the collection more directly.

“Here are some of the their products that are available on their official website for purchase”

Conclusion

The Davido x Puma 2.0 collection is not just a fashion statement; it represents a cultural moment for Afrobeats artists in the global marketplace. By collaborating with a major brand like Puma, Davido is setting a precedent for future partnerships between African artists and international brands, navigating the complexities of market accessibility and cultural representation.

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Don Jazzy, born Michael Collins Ajereh on November 26, 1982, is a towering figure in the Nigerian music industry, renowned for his significant contributions as a music producer, singer, and entrepreneur.

He has played a pivotal role in shaping the careers of many artists and continues to influence the African music scene. Here are ten essential things to know about this musical mogul.

Don Jazzy

 

1. Founder of Mavin Records

In 2012, Don Jazzy founded Mavin Records, which quickly became one of the leading record labels in Nigeria. Under his guidance, the label has produced numerous hit songs and launched the careers of stars like Tiwa Savage, Rema, and Ayra Starr. Mavin Records has also made waves internationally, enhancing the global visibility of Afrobeats.

2. Early Musical Influences

Don Jazzy’s passion for music began in his childhood. He started playing the drums at a young age and was influenced by a wide array of genres, including hip-hop, R&B, and Afrobeat. His diverse musical background helped shape his innovative production style, which is characterized by catchy melodies and infectious rhythms.

Don Jazzy

 

3. Collaboration with D’banj

Before establishing Mavin Records, Don Jazzy gained fame as the producer for Mo’ Hits Records, alongside artist D’banj. Their collaboration produced chart-topping hits like “Oliver Twist,” which garnered international acclaim. This partnership laid the foundation for Don Jazzy’s illustrious career.

4. Versatile Music Producer

Don Jazzy is celebrated for his versatility as a producer. He effortlessly blends various musical styles, including Afrobeat, pop, and hip-hop, creating a unique sound that resonates with audiences worldwide. His work has influenced a new generation of producers in Africa.

Don Jazzy

 

5. Recent Ventures: Don Jazzy Burger

In 2023, Don Jazzy launched his food brand, Don Jazzy Burger, which has quickly gained popularity for its quality and unique flavors. This venture showcases his entrepreneurial spirit and expands his influence beyond the music industry, catering to fans who appreciate both music and culinary delights.

6. Social Media Sensation.

Don Jazzy is a social media powerhouse with millions of followers across platforms like Instagram and TikTok. He uses his online presence to engage with fans, share humorous content, and promote his music and brand. His relatable personality has made him a beloved figure in Nigerian pop culture.

Don Jazzy

7. Cultural Ambassador

As a prominent figure in the African music scene, Don Jazzy serves as a cultural ambassador, promoting African music globally. His collaborations with international artists, such as Beyoncé and Drake, help bridge the gap between African and global music, showcasing the richness of Afrobeat to a wider audience.

8. Philanthropy and Community Support

Don Jazzy is committed to giving back to society. He has supported various charitable causes, particularly those aimed at improving the lives of children and underprivileged communities. His philanthropic efforts include donations to hospitals, educational initiatives, and support for aspiring musicians through scholarships.

9. Awards and Recognition

Don Jazzy’s talent and contributions have earned him numerous awards, including the Best Producer at the Headies Awards and various accolades for his work in the music industry. His influence continues to grow as he mentors new artists and pushes the boundaries of African music.

Don Jazzy

10. Passion for Fashion.

Beyond music, Don Jazzy has a keen interest in fashion. He often collaborates with fashion brands and designers, showcasing his unique style. His influence in the fashion world reflects the growing trend of artists blending music and fashion to create a holistic brand experience.

Don Jazzy’s journey from a budding musician to a leading figure in the African music industry is an inspiring testament to his talent and determination. With his innovative production style, entrepreneurial ventures like Don Jazzy Burger, and commitment to philanthropy, he continues to leave an indelible mark on the music scene. Whether through his record label, production work, or charitable efforts, Don Jazzy remains a significant force in promoting African culture and music globally.

Also see : What You Should Know About Richard Mofe Damijo (RMD)

Nigerian Afrobeat star Davido recently took to social media to strongly criticize the Independent National Electoral Commission (INEC) over its handling of the Edo gubernatorial election, which took place on September 21, 2024.

Davido’s critique primarily focused on delays in the arrival of voting materials, the failure to electronically transmit results, and what he described as a pattern of electoral mismanagement by INEC.

Although Davido is from Osun State, he explained that his interest in the Edo election stems from his personal connection his late mother hailed from Edo State.

His deep frustration with INEC’s actions, however, goes beyond family ties. Having witnessed similar issues during the Osun gubernatorial elections, Davido declared that INEC had not lived up to its promise of transparency and accused it of being “the most dangerous institution in Nigeria.”

In his impassioned posts on X (formerly Twitter), Davido urged Edo residents to protect their votes by closely monitoring the entire electoral process from polling units to collation centers.

He warned of potential electoral manipulation and called for extended voting hours in response to the delays. Davido’s criticisms of INEC echo widespread concerns about the transparency of Nigeria’s electoral processes,

particularly with the lack of electronic transmission of results, which many see as a critical step toward reducing rigging and promoting fair elections.

In another of his tweet, he claimed they have written results in Edo North.

What do you think of INEC behavior regarding election?