Connect with us

Fashion

Burna Boy and On Announce Multi-Year Partnership

Published

on

When one of Africa’s biggest stars steps into the world of sportswear, the impact is felt far beyond music and sport. This month, Burna Boy announced a multi-year partnership with On, the Swiss performance brand known for its innovative footwear and athletic wear.

Unlike a typical celebrity endorsement, this collaboration gives Burna Boy an active role as Clubhouse President. That position puts him at the forefront of Clubhouse Nights, On’s global series that brings tennis, music and art together. Paris has already hosted an edition headlined by Burna Boy, transforming what might have been a tennis showcase into a vibrant cultural event. New York and Miami are next on the schedule.

The campaign reflects Burna Boy’s roots as much as his global influence. Directed by filmmaker Rollo Jackson with set design by Jabez Bartlett, the visuals draw on Nigerian-inspired patterns and objects. This ensures the collaboration is not just stylish but grounded in identity.

For On, originally a brand focused on running, this move signals a clear shift into cultural spaces while keeping performance at its core. For Nigerians, it is another reminder of how homegrown talent is shaping international industries beyond music, from fashion runways to sports arenas.

Burna Boy explained the partnership in his own words: “For me, everything I do comes from the same place: music, sport, community and culture. It is all connected. On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.”

On’s CEO, Martin Hoffmann, added: “We exist to ignite the human spirit through movement, and Burna Boy’s art does exactly that. He does not just make music; he moves communities. Welcoming him is a special moment for us.”

The partnership will roll out through special collections and global events, starting with On’s tennis-inspired line. Expect footwear and apparel that merge On’s performance technology with Burna Boy’s bold style, designed to appeal both on and off the court.

For Nigeria, the deal is bigger than branding. It highlights how Afrobeats and Nigerian creativity continue to redefine global culture. With Burna Boy at the centre of this collaboration, one thing is clear: our stories and styles are no longer on the sidelines, they are leading the game.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

‎3 African Brands Heading to Berlin Fashion Week SS27

Published

on

Photo: Buzigahill

Berlin Fashion Week has grown into one of Europe’s most exciting and creative fashion platforms, known for showcasing experimental design, sustainability, and emerging global talent. The Spring/Summer 2027 (SS27) edition which will hold from 2nd July to 5th July looks to continue that tradition, where designers present collections that reflect seasonal direction. Over the years, the event has shifted from being purely commercial to becoming a space where fashion, and identity come alive. SS27 reflects contemporary craft as the industry continues to rethink how fashion is produced and presented.

Photo: Orange Culture

Photo: Orange Culture

‎The inclusion of three African brands brings a refreshing and important layer to the event. One of them is Orange Culture from Nigeria, a label known for its bold, architectural, and artistic tailoring. The brand has built a strong reputation around challenging traditional norms. For SS27, expectations are centered on how it continues to showcase these bold designs possibly through structured designs like exaggerated pants and sleeves.‎

Photo: Buzigahill

Photo: Buzigahill

‎From Uganda, Buzigahill enters the SS27 with its well known upcycling inspired designs. The brand is known for drawing inspiration from heritage, texture, and craft techniques. At Berlin Fashion Week, there is growing interest in how Buzigahaill will translate its cotton and denim materials for an international audience.

Photo: Fruche

Photo: Fruche

‎Also representing Africa is Fruche, a Nigerian brand that has steadily built recognition for its unique men’s bubu wear using silk fabrics. At Berlin Fashion Week SS27, Fruche is expected to present collections that continue its focus on free cuts that creates ease in movement while possibly exploring new fabric directions and designs.

‎African designers have been gradually taking the center stage at Berlin Fashion Week over the years. Names from across the continent, including designers like Palmwine Icecream(Ghana), Boyedoe(Ghana), and Adams Paris(Senegal), have helped showcase the beauty in African inspired designs on global platforms.

‎This moment for Orange Culture, Buzighali, and Fruche is significant as African brands are now being recognized more globally. SS27 in Berlin contributes to a wider, more inclusive definition of contemporary fashion.

Continue Reading

Fashion

Hertunba Ready-to-Wear Collection Nods Power and Culture

Published

on

Photo: Instagram

Hertunba’s latest ready-to-wear collection, Akaoru, meaning Handwork, focuses on craftsmanship and cultural identity. Known for blending tradition with modern design, the brand refines its direction through heritage-led everyday wear that expresses strength. ‘Akaoru’ are expressed not through bold statements but through careful construction and refined tailoring.

Photo: Instagram

The collection focuses on purposeful design. Each piece shows attention to stitching, texture, and finishing. Rather than following trend cycles, Hertunba focuses on creating garments that are breathable, and lasting.

Photo: Instagram

Silhouettes across Akaoru balance structure and tailoring. Tailored tops, relaxed trousers, structured skirts, wooden bags, and flowing dresses. Some designs feature clean, sharp lines, while others use softer draping. This contrast adds variety while maintaining the collection’s direction.

Photo: Instagram

Fabric selection also plays an important role. Textured materials like cotton, Akwete fabric, Adire and layered elements define the garments’ finish. As the name suggests, the collection is crafted by hand with intention. These pieces were designed with durability in mind, moving beyond seasonal trends to offer lasting wearability. The focus remains on quality construction.

Photo: Instagram

Colour choices are based in earth tones, neutrals, and muted shades. This restrained palette emphasises construction details and makes the pieces versatile for styling. The collection is practical, offering clothing that can fit easily into different wardrobes without requiring complex styling.

Photo: Instagram

Cultural influence is present in the collection. Hertunba integrates heritage into structure and design rather than using it as surface decoration. This gives Akaoru authenticity.

Akaoru presents a clearer take on ready-to-wear shaped by handwork.

Continue Reading

Fashion

The Nike Air Max Plus is Taking Over Lagos Homecoming Festival

Published

on

Photo- Instagram

From Lagos to London, Grace Ladoja isn’t just building a brand; she’s building a cultural bridge. Through her collaboration with Nike, the creative entrepreneur is translating identity, heritage, and storytelling into wearable design. The Homecoming Festival lasted from 2nd to 6th April, with a lineup of activities from Hi-fi to concert store.  As the first African woman to design a signature silhouette for Nike, this collaboration focuses on blending the two cultures and empowering a new generation of creatives to shape African culture on world stages. The Nike Air Max Plus blends London and Nigeria, each representing Model and craftsmanship. Every detail of the shoe tells a story inspired by Nigeria: the texture, materials, and everyday life.

Photo-Instagram

Photo-Instagram

Cultural Uniformity: London Model and Lagos Craftsmanship.

The Air Max Plus (TN) was chosen to blend both cultural communities. Grace honours both her British and Nigerian roots in her silhouette design. The traditional Western bathing sponge inspires the mesh upper, hence its rugged tactile texture. Unlike the normal sneakers, which are smooth.

The lacemaxxing movement features a complex, multi-coloured, and extra laces. This mirrors the artistry in the Nigerian marketplaces, often for decoration and “vibes.” The sneakers appear to be made by hand, just like the woven basket, textiles, and Nigerian authentic textures. And it reminds one of their heritage. This blends into the Nigerian streetwear community.

 

Photo – Instagram

The Colourways Blend

The shoes come in two distinct colours: safety orange & bright mandarin, inspired by Africa’s sunrise and Lagos high-hustling spirit. Designed for those who want to stand out in the festival and the city. The second colour symbolises identity. The colours are sleek Black base with university Red and court Green accents. It represents the Pan-African flag, symbolising the unity of the global Black diaspora.

 

 

The Homecoming Festival focused on connecting Africa to the rest of the world and bringing culture together. Collaborating with Nike has helped in this empowerment. However, What seemed to have started with the love trainers and street culture for Grace evolved into a partnership that has not only emphasised cultural authenticity,   but underlines the value of the connection of music, fashion, sports, and art. 

 

Continue Reading

Trending