When one of Africa’s biggest stars steps into the world of sportswear, the impact is felt far beyond music and sport. This month, Burna Boy announced a multi-year partnership with On, the Swiss performance brand known for its innovative footwear and athletic wear.

Unlike a typical celebrity endorsement, this collaboration gives Burna Boy an active role as Clubhouse President. That position puts him at the forefront of Clubhouse Nights, On’s global series that brings tennis, music and art together. Paris has already hosted an edition headlined by Burna Boy, transforming what might have been a tennis showcase into a vibrant cultural event. New York and Miami are next on the schedule.

The campaign reflects Burna Boy’s roots as much as his global influence. Directed by filmmaker Rollo Jackson with set design by Jabez Bartlett, the visuals draw on Nigerian-inspired patterns and objects. This ensures the collaboration is not just stylish but grounded in identity.

For On, originally a brand focused on running, this move signals a clear shift into cultural spaces while keeping performance at its core. For Nigerians, it is another reminder of how homegrown talent is shaping international industries beyond music, from fashion runways to sports arenas.

Burna Boy explained the partnership in his own words: “For me, everything I do comes from the same place: music, sport, community and culture. It is all connected. On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.”

On’s CEO, Martin Hoffmann, added: “We exist to ignite the human spirit through movement, and Burna Boy’s art does exactly that. He does not just make music; he moves communities. Welcoming him is a special moment for us.”

The partnership will roll out through special collections and global events, starting with On’s tennis-inspired line. Expect footwear and apparel that merge On’s performance technology with Burna Boy’s bold style, designed to appeal both on and off the court.

For Nigeria, the deal is bigger than branding. It highlights how Afrobeats and Nigerian creativity continue to redefine global culture. With Burna Boy at the centre of this collaboration, one thing is clear: our stories and styles are no longer on the sidelines, they are leading the game.

The La Roche-Posay 50th anniversary dinner was a classy event to celebrate the skincare brand’s milestone. Of course, the guests arrived in style, but the one person who truly drew the spotlight was none other than Nancy Isime.

Nancy has a way of turning every appearance into a moment at every event and here she reminded everyone why she is a true fashion muse. Beyond her work as an actress and a TV host, she has shown us various times that her styles speaks as loudly as her talent.

Nancy Isime

She looked breathtaking in a short, off-shoulder dress that immediately captured attention. The base of the dress was adorned with floral designs and tiny sparkling embellishments that gave it a dreamy feel. But the part that really stood out were the sleeves that had bold blue flowers curving across her shoulders. It gave the dress its standout touch.

Nigerian weddings are more than just about the couples. It’s a celebration where love meets with fashion. However, one of the things that keeps the majority of the guests thinking long before the event is simple: they hardly know what to wear.

In a country where there are different asoebi styles, nobody wants to show up looking outdated. Everyone is always ready to rock the right outfit, because it doesn’t just make you stand out, it also leaves a lasting impression.

This is why, to help you bring your best look to your next owambe, we’ve rounded up some celebrity-inspired asoebi styles that prove fashion becomes easy when done right. These stars never fail to capture attention, and their outfits are the perfect blend of tradition and modernity.

Osas Ighodaro – The Queen of Effortless Glam

Osas Ighodaro

Osas Ighodaro at Veekejames’ wedding, stepped out in an olive-green attire that spoke one language: pure class. The deep neckline, bold cut-out details, and intricate beadwork made the outfit instantly eye-catching. The draped fabric, styled like a sari with sparkling designs, added a regal touch. She completed the look with a matching green head wrap, glittery clutch, and strappy heels. Her simple makeup, sleek ponytail, and drop earrings tied everything together beautifully.

Diane Russet – The Silver Star

Diane Russet

Diane shone like a diamond in the silver gown. In a mermaid figure, it had a neckline, structured waist detail, and a dramatic train behind her. Her oversized silver bow headpiece made her the center of attraction. To add to the outfit, she held a personalized floral fan, while her strappy heels finished it off. Her soft glam makeup, jewelry, and her natural curls made it more beautiful.

Chioma Ikokwu – The Pink Statement

Chioma Ikokwu

Chioma’s Ikokwu is one person who never disappoints when it comes to fashion. At JP2025, her second traditional dress was a pink gown that left guests speechless. The gown featured floral detailing around the neckline with delicate ribbons, hugging her figure before flowing gracefully to the floor in embroidered patterns. She paired it with a head wrap, matching bead jewelry, drop earrings, and bangles. Her glam was radiant and complemented the entire look perfectly.

Liquorose – The Bold Beauty

Liquorose

Liquorose proved once again that she doesn’t play it safe with style. Her green gown was adorned with intricate floral details, highlighted by bold orange petals at the shoulder. She paired the look with a lemon clutch and a matching head wrap, while her lemon heels with silver accents completed the ensemble beautifully.

Nancy Isime– The Green-Gold Goddess

Nancy Isime

Nancy amazes us in this green mixed with gold accent dress. The fitted top was decorated in beaded style and the flowing green skirt was adorned with an elegant pattern. She paired it with a matching head wrap that added beauty to it. Her makeup was bold with a striking red lip stick that gave it a strong appearance.

Veekejames – The Showstopper

Veekejames

Veekejames stormed JP2025 in a structured green dress with dramatic puff sleeves and floral embellishments. The hemline had a bow detail that gave it an extra flair, perfect for studio shots. She completed the look with a matching head wrap, a shiny gold purse, simple makeup, and golden jewelry that tied the ensemble together beautifully.

At the end of the day, Asoebi is more than just any other cloth, it’s a reflection of culture, personality, and pride. These celebrity-inspired styles remind us that when dressed with intention, you won’t just step into an event, your look will remain an unforgettable experience.

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