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Burna Boy and On Announce Multi-Year Partnership

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When one of Africa’s biggest stars steps into the world of sportswear, the impact is felt far beyond music and sport. This month, Burna Boy announced a multi-year partnership with On, the Swiss performance brand known for its innovative footwear and athletic wear.

Unlike a typical celebrity endorsement, this collaboration gives Burna Boy an active role as Clubhouse President. That position puts him at the forefront of Clubhouse Nights, On’s global series that brings tennis, music and art together. Paris has already hosted an edition headlined by Burna Boy, transforming what might have been a tennis showcase into a vibrant cultural event. New York and Miami are next on the schedule.

The campaign reflects Burna Boy’s roots as much as his global influence. Directed by filmmaker Rollo Jackson with set design by Jabez Bartlett, the visuals draw on Nigerian-inspired patterns and objects. This ensures the collaboration is not just stylish but grounded in identity.

For On, originally a brand focused on running, this move signals a clear shift into cultural spaces while keeping performance at its core. For Nigerians, it is another reminder of how homegrown talent is shaping international industries beyond music, from fashion runways to sports arenas.

Burna Boy explained the partnership in his own words: “For me, everything I do comes from the same place: music, sport, community and culture. It is all connected. On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.”

On’s CEO, Martin Hoffmann, added: “We exist to ignite the human spirit through movement, and Burna Boy’s art does exactly that. He does not just make music; he moves communities. Welcoming him is a special moment for us.”

The partnership will roll out through special collections and global events, starting with On’s tennis-inspired line. Expect footwear and apparel that merge On’s performance technology with Burna Boy’s bold style, designed to appeal both on and off the court.

For Nigeria, the deal is bigger than branding. It highlights how Afrobeats and Nigerian creativity continue to redefine global culture. With Burna Boy at the centre of this collaboration, one thing is clear: our stories and styles are no longer on the sidelines, they are leading the game.

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Fashion

Life’s Happening — and Tolu Bally Is Living It Beautifully

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There’s something magnetic about the way Tolu Bally carries herself; even in a single photo, she manages to blend confidence with calm in a way that feels completely her own. Her latest Instagram post, captioned “Life’s happening — beautifully,” didn’t just show off an outfit; it captured a feeling. The celebrated designer and entrepreneur once again reminded her followers why her sense of style feels both intentional and natural.

Tolu Bally – Instagram

Wearing a striking two-tone design by @akemmaofficial, Bally appeared calm, assured, and undeniably stylish. Her cropped top, half black and half white with a circular keyhole detail, struck the right balance between daring and refined. She paired it with tailored, high-waisted black trousers that lengthened her frame and carried a crisp, structured rhythm. Together, the pieces shaped a clean outline that was sharp without being harsh.

Her accessories tied everything together with taste. Oversized aviator shades brought a touch of retro cool, while a deep wine clutch lent warmth to the monochrome pairing. Gold-detailed heels shimmered softly under the light, finishing the look with quiet confidence.

Tolu Bally – Instagram

The photos had a relaxed charm. Gentle lighting, muted tones, and just enough character made the outfit stand out. It didn’t feel forced or over-curated; instead, it came across like a natural pause in the middle of a busy day. Whether she was on her way out or simply taking a breather, Bally looked content, composed, and comfortably herself.

Tolu Bally – Instagram

What makes this look work is its ease. There’s confidence in the mix of bold and minimal; nothing clashing, nothing exaggerated. The sharp lines of her top flow neatly into the trousers, creating a visual harmony that speaks to her strong sense of self. Tolu Bally understands her style, and she wears it with calm assurance.

Her fashion choices have always reflected more than trend or taste. They mirror a mindset: that real style isn’t about perfection or pretense, but presence. In these images, she lets that truth unfold naturally, without strain or effort. Life is happening, as her caption says, and Bally is living it beautifully, one look at a time.

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5 Times Sabrina Idukpaye Proved She’s a Style Star

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Sabrina Idukpaye has a way of making clothes look personal. She’s deliberate with what she wears, from how she pairs colours to how she balances shape and texture. There’s calm assurance in the way she dresses.
She understands fashion the way some people understand tone, instinctively. Nothing ever feels overdone or experimental for its own sake. Her style feels lived in, confident without being showy.
Here are five looks that capture Sabrina’s quiet command of style.

The Green Moment

Sabrina Idukpaye – Instagram

That lime-green mini was a turning point. The cut was simple, but the confidence behind it gave it presence. Sabrina paired it with soft pink heels and floral earrings, an unexpected mix that just worked. It wasn’t about making noise; it was about showing personality through colour.

Stripes, Simplified

Sabrina Idukpaye – Instagram

Stripes can easily dominate a look, but Sabrina wore them with precision. Her black-and-cream gown had clean lines and a single statement shoulder that gave the outfit direction. She paired it with green heels, a hint of contrast that made it unmistakably hers. It felt sharp, modern, and distinct.

The All-Black Look

Sabrina Idukpaye – Instagram

Black is often the easy choice, but Sabrina used it to make a point. The lace corset, the structured skirt, the way the fabric caught each shadow all felt thought through. It struck the right balance between edge and grace. It showed how restraint can be powerful when you know how to use it.

A Burst of Yellow

Sabrina Idukpaye – Instagram

Few people wear yellow well, but Sabrina made it look easy on her. The organza blouse, tied with a soft bow, played beautifully against a fringe skirt that moved as she did. The outfit felt full of energy: bright, playful, and still perfectly put together. It was the kind of look that makes you smile before you even realise it.

White, Structured, and Certain

Sabrina Idukpaye – Instagram

In a white corseted mini with rosette details, Sabrina showed how structure can feel soft when done right. Silver heels kept the focus on the dress, while her pared-back styling gave it a clean finish. It was refined but not rigid, a reminder that calm assurance often speaks louder than volume.

The Takeaway

Sabrina’s fashion sense mirrors her presence: calm, assured, and deeply personal. Whether she’s in something bold or understated, it’s always hers. At a time when trends come and go in a heartbeat, her consistency feels quietly powerful.

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Temi Otedola Came Prepared in Burnt Orange and Black

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You know that feeling when you see an outfit and can’t help but stare? That’s the effect Temi Otedola’s latest post had.

She wore a burnt orange jacket that immediately caught attention, reminding us why she’s one of Nigeria’s most stylish stars.

Temi Otedola

The structured shoulders, elaborate collar, and wide sleeves added edge to the fit, while the tan belt pulled everything together, giving it the perfect shape. She paired the look with a black leather skirt with a slit at the front.

Temi didn’t overcomplicate things with the accessories. She complemented the outfit with dark sunglasses, gold earrings, and wine-toned heels that matched well. Her hair was pulled back.

What really makes this outfit special is how Temi combined everything. Most people would struggle with these colours, but Temi made it look natural.

And that caption she used, “Na me dey to tori dia body,” was the cherry on top. It might sound playful, but it was just Temi being unapologetically herself and knowing fully well what she brings to the table in the fashion industry.

Dressing corporate doesn’t have to look boring. Temi Otedola shows us that you can add a bit of colour and still maintain class, and that’s why her fashion sense keeps earning praise.

Read also: Nimi Nwofor Black and White Moment

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