Fashion
Burna Boy and On Announce Multi-Year Partnership
When one of Africa’s biggest stars steps into the world of sportswear, the impact is felt far beyond music and sport. This month, Burna Boy announced a multi-year partnership with On, the Swiss performance brand known for its innovative footwear and athletic wear.
Unlike a typical celebrity endorsement, this collaboration gives Burna Boy an active role as Clubhouse President. That position puts him at the forefront of Clubhouse Nights, On’s global series that brings tennis, music and art together. Paris has already hosted an edition headlined by Burna Boy, transforming what might have been a tennis showcase into a vibrant cultural event. New York and Miami are next on the schedule.

The campaign reflects Burna Boy’s roots as much as his global influence. Directed by filmmaker Rollo Jackson with set design by Jabez Bartlett, the visuals draw on Nigerian-inspired patterns and objects. This ensures the collaboration is not just stylish but grounded in identity.
For On, originally a brand focused on running, this move signals a clear shift into cultural spaces while keeping performance at its core. For Nigerians, it is another reminder of how homegrown talent is shaping international industries beyond music, from fashion runways to sports arenas.

Burna Boy explained the partnership in his own words: “For me, everything I do comes from the same place: music, sport, community and culture. It is all connected. On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.”
On’s CEO, Martin Hoffmann, added: “We exist to ignite the human spirit through movement, and Burna Boy’s art does exactly that. He does not just make music; he moves communities. Welcoming him is a special moment for us.”

The partnership will roll out through special collections and global events, starting with On’s tennis-inspired line. Expect footwear and apparel that merge On’s performance technology with Burna Boy’s bold style, designed to appeal both on and off the court.
For Nigeria, the deal is bigger than branding. It highlights how Afrobeats and Nigerian creativity continue to redefine global culture. With Burna Boy at the centre of this collaboration, one thing is clear: our stories and styles are no longer on the sidelines, they are leading the game.
Fashion
How to Style Balloon Pants With a Bold Street Style Take by Aderonke Daramola
Aderonke Daramola is a Nigerian fashion content creator and entrepreneur, creative director of Rockefella Collections known for her clean, practical approach to street style. She shares outfit ideas that focus on structure, fit, and everyday wearability, often mixing bold pieces with simple basics.
Her style leans toward modern streetwear with structure. You will notice she pays attention to proportions, how pieces sit on the body, and balances oversized pieces with fitted elements. Instead of over-layering or over-styling, she keeps it minimal.

Photo: Adetola Adefalujo
Her outfits combine style with for everday wear.
One look that captures this well is how she styled balloon pants. Balloon pants are already a statement on their own. They sit high on the waist, curve out through the thighs, and taper back in at the ankle. Because of that shape, they can easily look bulky if not styled properly. Aderonke leans into the volume instead of fighting it, and that keeps the outfit looking even.
For the top, she keeps things fitted and simple. A tucked-in white shirt. She avoids oversized tops. The reason is simple. The pants already have volume; a loose top would make the outfit appear bulky. By choosing a fitted top, she keeps the upper half clean and lets the pants sit freely.

Photo: Adetola
Layering is where her street style angle comes in. She adds a cropped leather jacket and neck tie for a streetwear touch. The cropped length matters because it stops right around the waistline of the pants, so you still see the shape of the trousers. A long jacket would hide that and take away from the look.
Footwear is another key part. Instead of going delicate, she balances the volume of the pants with heels.
Accessories are minimal: a mini bag, and simple sunglasses. The idea is to support the look and not distract from it.
If you want to recreate this outfit, start with the pants. Get the right fit first. High waist, roomy hips, tapered ankle. Once you have that, build around it.
Here’s a simple way to put it together:
-Pick a fitted top and tuck it in.
-Add a cropped jacket or short jacket
-Go for chunky sneakers, heels, or boots.
-Keep your colours limited to two or three tones.
-Finish with small, practical accessories.
Fashion
Bye Black Suit! Powede Awujo Shows How a Blush 3-Piece Suit Commands Monday
In its Mother’s Day campaign, StyleVitae chose Powede Awujo as a muse to celebrate the strength of new mothers. On the brand’s official Instagram, they wrote: “Motherhood is powerful. And sometimes power looks like Powede Awujo.” In the shoots, Powede trades the usual black Monday suit for a blush three-piece look, introducing a softer colour to a workwear style typically seen in darker tones.

Photo: Instagram
Her tailored blush pantsuit was made by A Modern Africa in Lagos, a brand known for suits, kaftans, and agbada. The three-piece includes a double-breasted blazer paired with high-waisted, wide-leg trousers and a crisp white shirt. The dark brown tie under the collar adds contrast to the blush blazer. The colour of the tie also matches her brown pointed heels.
The trousers sit at the waist and fall into a wide-leg cut. The blazer adds structure through the shoulders, with side pockets, visible along the front seams. A pocket square is seen from the blazer’s breast pocket, with a darker lining placed in it to add a small colour detail to the suit.

Photo: Instagram
The slim bracelets on her wrist and thin rings on her fingers reflect her caption, “I don’t like too many accessories. I’m not a busy dresser.” Her nails were painted in a soft neutral shade matching the blush tone of the suit. The styling and structured finishing of the suit, shirt and tie was done by Noble Igwe.
Her makeup was done by The Nukkie Company in Lagos, using soft neutral tones with defined eyes and neutral lips. Her hair was styled in long waves over her shoulders.
Powede was captured by Jewel in headshots, close-up portraits and wide shots, against a minimalist background. A video of the shoot was filmed by Nobs, where she spoke about the outfit. “I feel beautiful. I feel soft because the colour is a very beautiful one, which I’d say is like a mix of my favourite shades like pink and then my neutrals. I love them. I love the fact that it’s not such a really bright colour.”

Photo: Instagram
StyleVitae served as the creative director for the shoot, overseeing the presentation of Powede Awujo’s outfit for her Mother’s Day feature. The team presented a fresh take on Monday tailoring, highlighted by the blush three-piece suit.
Fashion
Bvlgari Honors Chimamanda Ngozi Adichie as Global Icon in ‘Carrying Culture’ Campaign
Chimamanda Ngozi Adichie appears in the new “Carrying Culture” campaign by Bvlgari. The campaign was photographed by Ethan James Green and styled by Gabriella Karefa-Johnson. In the images, Adichie is presented as one of the five global figures chosen for the project, bringing her voice as a writer into Bvlgari’s cultural campaign.
In the campaign photographs, Adichie appears in a white off‑the‑shoulder gown with clean lines. The dress has a clean, smooth surface. Her hair is styled in long braids pulled back from her face.

Ethan James Green
The campaign’s focus is a sculptural circular gold clutch from Bvlgari’s Icons Minaudière collection, which holds a miniature book representing each Global Icon’s personal connection to culture.
The pendant is not only for decoration. It can be opened to reveal a small round insert with Chimamanda Ngozi Adichie written on it. In one of the campaign images, Adichie holds the small disc close to her face after taking it out of the pendant, showing the detail that connects the piece directly to her name.
She complements the look with stacked gold bracelets and slim rings on her fingers.
In a video shared alongside the campaign images, Adichie alternates between bright smiles and calm, thoughtful expressions, occasionally leaning forward in thoughtful poses. She says:
“I write realistic fiction. I write the kind of fiction that I hope will give someone who reads it a hundred years from now an idea of how we live today. I don’t think that novels should be ideologically correct because life is not ideologically correct. Life is messy. But I think novels should strive for emotional truth.”
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