Fashion

Burna Boy and On Announce Multi-Year Partnership

Published

5 months ago

12 September 2025

When one of Africa’s biggest stars steps into the world of sportswear, the impact is felt far beyond music and sport. This month, Burna Boy announced a multi-year partnership with On, the Swiss performance brand known for its innovative footwear and athletic wear.

Unlike a typical celebrity endorsement, this collaboration gives Burna Boy an active role as Clubhouse President. That position puts him at the forefront of Clubhouse Nights, On’s global series that brings tennis, music and art together. Paris has already hosted an edition headlined by Burna Boy, transforming what might have been a tennis showcase into a vibrant cultural event. New York and Miami are next on the schedule.

The campaign reflects Burna Boy’s roots as much as his global influence. Directed by filmmaker Rollo Jackson with set design by Jabez Bartlett, the visuals draw on Nigerian-inspired patterns and objects. This ensures the collaboration is not just stylish but grounded in identity.

For On, originally a brand focused on running, this move signals a clear shift into cultural spaces while keeping performance at its core. For Nigerians, it is another reminder of how homegrown talent is shaping international industries beyond music, from fashion runways to sports arenas.

Burna Boy explained the partnership in his own words: “For me, everything I do comes from the same place: music, sport, community and culture. It is all connected. On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.”

On’s CEO, Martin Hoffmann, added: “We exist to ignite the human spirit through movement, and Burna Boy’s art does exactly that. He does not just make music; he moves communities. Welcoming him is a special moment for us.”

The partnership will roll out through special collections and global events, starting with On’s tennis-inspired line. Expect footwear and apparel that merge On’s performance technology with Burna Boy’s bold style, designed to appeal both on and off the court.

For Nigeria, the deal is bigger than branding. It highlights how Afrobeats and Nigerian creativity continue to redefine global culture. With Burna Boy at the centre of this collaboration, one thing is clear: our stories and styles are no longer on the sidelines, they are leading the game.

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Fashion

The Weiz Dhurm Franklyn Dress Worn by Mimi Yina Is a Work of Art

Published

2 weeks ago

24 January 2026

Laju Odogwu

Medlin boss - Instagram

Mimi Yina was seen recently in a dress by Nigerian designer Weiz Dhurm Franklyn, and it was unique one. The hot pink colour was the highlight of the gown, but the details of the outfit are what makes the dress noticeable.

Medlin boss – Instagram

The dress has a dramatic high-low silhouette, with a short, fitted sequined skirt visible at the front and a long flowing train that falls to the floor. The gown appears to be made from a pleated fabric, giving it a voluminous texture. It has a halter-neckline and is designed with large flora-shaped bows, one at the waist and the other one near the knee.

She paired the outfit with simple silver strappy heels and minimal jewelry. Everything worked well with the strong outfit. Her hair and makeup were kept neat and natural.

Medlin boss – Instagram

The outfit design is distinctive. Weiz Dhurm Franklyn took a different approach with this piece, especially in how the details of the dress were handled. On mimi the dress suited her, like it was meant solely for her. With the bright colour adding more character to the overall look.

With bold colours and heavy details becoming more common, this dress still stands out because of how well it was put together. Nothing feels random, from the pleats to the bow placement.

Fashion

Rema Shows How to Wear Black and Reveals His Mother Prefers Decent Outfit

Published

3 weeks ago

19 January 2026

Ogbu John

Rema - Instagram

Divine Ikubor, better known as Rema, has built a reputation not just for his music but also for his personal style. In a recent interview, the Nigerian Afrobeats star shared his approach to fashion, especially his preference for black, and revealed how his mother influences the way he dresses.

Rema often starts with the basics, choosing black pieces as the foundation of his outfits. He explained that black allows him to build looks that reflect his personality without unnecessary distraction. This approach appears consistently in his streetwear, stage looks, and public appearances. He pays attention to details such as accessories and fit, combining comfort with a sense of personal expression.

Rema – Instagram

Family also plays a role in his choices. Rema said his mother values him dressing in ways she considers responsible and presentable. He described this as guidance rather than limitation, a reminder of his upbringing and the values that shaped him.

In discussing style, Rema noted that clothing is a form of self-expression. He also touched on relationships, explaining that while financial stability matters, style and presentation are more important when considering a partner. This perspective mirrors his approach to fashion: thoughtful, intentional, and grounded in personal standards rather than trends or external pressures.

Rema – Instagram

Rema’s comments provide insight into how he balances public image and personal values. For him, fashion is more than appearance; it is a way to express identity, stay connected to his roots, and respect the expectations of those closest to him. By prioritizing simplicity, consistency, and responsibility, he demonstrates that style can be meaningful without being showy.

Fashion

Nigerians Who Won Big at the AFRIMA Awards

Published

3 weeks ago

13 January 2026

Laju Odogwu

Photo Credit - Google

The 9th All Africa Music Awards (AFRIMA) took place on January 11, 2026, at the Eko Convention Centre in Lagos. Nigerian artists were among the night’s top winners, taking home ten awards across various categories.

Rema for hits like “Calm Down”, was the top winner. He received Artiste of the Year, Best Male Artiste in Western Africa, and Best African Artiste in RnB & Soul.

Photo Credit – Google

Shallipopi earned Song of the Year for “Laho”. He also shared Best African Collaboration with Burna Boy for the remix of the same track.

Photo Credit – Google

Burna Boy the artiste behind albums like “Love, Damini”, won Album of the Year for No “Sign of Weakness”. He also shared Best African Collaboration with Shallipopi.