Award-winning Afrobeats icon Davido made an unforgettable entrance at the 2024 Lagos Fashion Week, energizing one of the continent’s most celebrated fashion gatherings with a surprise that blended his musical prowess with the pulse of African style.

His unanticipated appearance marked a turning point, highlighting how Lagos Fashion Week has evolved beyond a traditional runway showcase into a cross-disciplinary platform that integrates music, fashion, and African cultural pride.

Running from October 23 to October 27 at the Federal Palace Hotel in Victoria Island, the event presented a line-up of designers from across Africa, showing off the continent’s creativity, innovation, and diversity under the theme “COMMUNE,” which underscored the power of community and collaboration within African fashion

When Davido took the stage, attendees felt a palpable energy shift,

a reaction that speaks to his wide-reaching influence and connection to African and global audiences. His presence symbolized more than just celebrity endorsement; it felt like a homecoming to African cultural roots, celebrating how music and fashion fuel Africa’s global identity.

He didn’t simply attend but became part of the evening’s energy, showing support for the designers and reinforcing the significance of Lagos Fashion Week as an international stage for African creativity.

The four-day event included not only runway shows but also interactive panels, workshops, and exhibitions that allowed industry leaders and designers to explore sustainable practices, particularly through initiatives like the

“Circular Fashion and Textile Workshop.” Curated by the Dutch Embassy, the workshop focused on the challenges of sustainability in fashion, a topic increasingly relevant as African designers push for innovation in eco-conscious design. Davido’s appearance alongside such initiatives highlighted how cultural icons can drive awareness for both fashion and social responsibility. His participation amplified the message of sustainability and community, aligning with the theme of “COMMUNE” that defined the event.

In essence, Davido’s presence at Lagos Fashion Week was a powerful reminder of the growing influence of African pop culture on the world stage. His surprise appearance felt like an invitation to look closer at how African artists and designers are breaking boundaries, creating not just style but a narrative of African resilience and unity. This year’s Lagos Fashion Week was more than a fashion event; it was a celebration of identity, culture, and the global future of African creativity.

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Davido signs new deal with Puma 

The Davido x Puma collaboration, recently unveiled as the “Davido x Puma 2.0” collection, marks a significant moment in the fashion world,

particularly for Afrobeats and its global representation. Launched on October 3, 2024, in New York City, this collection follows the success of their initial partnership,

“We Rise By Lifting Others,” which served as an experimental endeavor. During the launch, Davido expressed his excitement, stating, “I have my own shoe,” showcasing a personal connection to the collection

Collection Details and Pricing

The Davido x Puma 2.0 collection features a range of stylish streetwear items tailored to align with Nigerian fashion sensibilities. It includes T-shirts, hoodies, track jackets, and sneakers, each reflecting Davido’s vibrant style

However, the pricing of this collection has stirred some controversy among fans. The starting price for items is approximately ₦69,600 (about $85) for T-shirts, while premium items such as the Archive Track Jacket are priced at over ₦240,000 (around $300), and the CA Pro sneakers retail for approximately ₦244,900 (around $305.

Given Nigeria’s current economic challenges, these prices may be considered steep for many fans, leading to discussions about affordability within the market.

 Reactions and Future Plans

Davido’s collaboration has generated a mixed response on social media, with some fans excited about the stylish offerings while others expressed concern over the costs. The collection’s pricing has led to humorous reactions from fans, indicating that the luxury nature of the items may not be accessible to everyone.

Additionally, following the New York launch, Davido hinted at a forthcoming launch event in Nigeria, although specific dates have yet to be announced.

This could provide a local platform for fans to engage with the collection more directly.

“Here are some of the their products that are available on their official website for purchase”

Conclusion

The Davido x Puma 2.0 collection is not just a fashion statement; it represents a cultural moment for Afrobeats artists in the global marketplace. By collaborating with a major brand like Puma, Davido is setting a precedent for future partnerships between African artists and international brands, navigating the complexities of market accessibility and cultural representation.

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Papa Adeboye public apology 

Don Jazzy, born Michael Collins Ajereh on November 26, 1982, is a towering figure in the Nigerian music industry, renowned for his significant contributions as a music producer, singer, and entrepreneur.

He has played a pivotal role in shaping the careers of many artists and continues to influence the African music scene. Here are ten essential things to know about this musical mogul.

Don Jazzy

 

1. Founder of Mavin Records

In 2012, Don Jazzy founded Mavin Records, which quickly became one of the leading record labels in Nigeria. Under his guidance, the label has produced numerous hit songs and launched the careers of stars like Tiwa Savage, Rema, and Ayra Starr. Mavin Records has also made waves internationally, enhancing the global visibility of Afrobeats.

2. Early Musical Influences

Don Jazzy’s passion for music began in his childhood. He started playing the drums at a young age and was influenced by a wide array of genres, including hip-hop, R&B, and Afrobeat. His diverse musical background helped shape his innovative production style, which is characterized by catchy melodies and infectious rhythms.

Don Jazzy

 

3. Collaboration with D’banj

Before establishing Mavin Records, Don Jazzy gained fame as the producer for Mo’ Hits Records, alongside artist D’banj. Their collaboration produced chart-topping hits like “Oliver Twist,” which garnered international acclaim. This partnership laid the foundation for Don Jazzy’s illustrious career.

4. Versatile Music Producer

Don Jazzy is celebrated for his versatility as a producer. He effortlessly blends various musical styles, including Afrobeat, pop, and hip-hop, creating a unique sound that resonates with audiences worldwide. His work has influenced a new generation of producers in Africa.

Don Jazzy

 

5. Recent Ventures: Don Jazzy Burger

In 2023, Don Jazzy launched his food brand, Don Jazzy Burger, which has quickly gained popularity for its quality and unique flavors. This venture showcases his entrepreneurial spirit and expands his influence beyond the music industry, catering to fans who appreciate both music and culinary delights.

6. Social Media Sensation.

Don Jazzy is a social media powerhouse with millions of followers across platforms like Instagram and TikTok. He uses his online presence to engage with fans, share humorous content, and promote his music and brand. His relatable personality has made him a beloved figure in Nigerian pop culture.

Don Jazzy

7. Cultural Ambassador

As a prominent figure in the African music scene, Don Jazzy serves as a cultural ambassador, promoting African music globally. His collaborations with international artists, such as Beyoncé and Drake, help bridge the gap between African and global music, showcasing the richness of Afrobeat to a wider audience.

8. Philanthropy and Community Support

Don Jazzy is committed to giving back to society. He has supported various charitable causes, particularly those aimed at improving the lives of children and underprivileged communities. His philanthropic efforts include donations to hospitals, educational initiatives, and support for aspiring musicians through scholarships.

9. Awards and Recognition

Don Jazzy’s talent and contributions have earned him numerous awards, including the Best Producer at the Headies Awards and various accolades for his work in the music industry. His influence continues to grow as he mentors new artists and pushes the boundaries of African music.

Don Jazzy

10. Passion for Fashion.

Beyond music, Don Jazzy has a keen interest in fashion. He often collaborates with fashion brands and designers, showcasing his unique style. His influence in the fashion world reflects the growing trend of artists blending music and fashion to create a holistic brand experience.

Don Jazzy’s journey from a budding musician to a leading figure in the African music industry is an inspiring testament to his talent and determination. With his innovative production style, entrepreneurial ventures like Don Jazzy Burger, and commitment to philanthropy, he continues to leave an indelible mark on the music scene. Whether through his record label, production work, or charitable efforts, Don Jazzy remains a significant force in promoting African culture and music globally.

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