Lifestyle
Morning Sex: More Nigerians are Starting the Day in Bed
There’s a quiet but palpable change happening in Nigerian bedrooms—and it’s taking place in the mornings. More and more, Nigerians are starting the day no longer with tea or a traffic report, but with intimacy. Sex in the morning, once a private pleasure, is becoming mainstream as one of the couple’s daily rituals across the country, driven by changes in attitudes toward wellness, relationships, and work-life, not just for pleasure, but as a health plan.
It was discovered in recent polls by lifestyle and dating websites in the major cities of Lagos, Abuja, and Port Harcourt that more than 60% of Nigerian adults aged 25 to 45 admit to having engaged in morning intimacy at least once in the past month. Of them, nearly 40% say that it has become a matter of weekly habit.

Experts point out several factors fuelling this trend. Advances in remote and flexible working have reduced the morning commute for many city dwellers. With commutes either reduced or eliminated completely, couples have more time to connect with each other before the workday begins. In the meantime, there is greater awareness of the health benefits associated with morning intimacy—both mental and physical.
“Morning sex releases endorphins and oxytocin, which reduce stress and promote emotional bonding,” explains Dr. Ifeoma Ajayi, a Lagos psychologist and wellness coach. “It’s said to lift your mood, improve your concentration, and even benefit immune function.” It’s a natural kick-start for the day.”

For some, it’s also reviving closeness in long-term relationships. Relationship advisors say many couples struggle to incorporate quality time together into packed schedules after long workdays. Mornings that were once filled with alarm clocks and hurrying around are now being reclaimed for connection.
“There’s a shift in culture, indeed,” says Chuka Eze, who edits the relationship column for Naija Living Today. “Nigerians are more openly talking about sex and intimacy, not merely as personal acts, but as components of overall health and relationship health.”
This trend is not limited to youth or city residents alone. Whether experienced professionals living in Ibadan or just-wed couples in Enugu, couples across all of Nigeria are embracing the notion that the way you wake up dictates everything that follows.

Local brands are beginning to take notice. Lifestyle brands are selling “slow mornings,” and even some wellness influencers are adding intimacy into their morning routine videos. It recently featured one TikTok video that broke the internet where a couple talked about how “morning love” changed their relationship and it accumulated over 1.2 million views.
Talking about sex openly still makes many people uncomfortable, even as attitudes slowly begin to change. In many communities, it’s a topic wrapped in silence, with calls for privacy often clashing with the growing need for honest conversations around intimacy and sexual well-being.
Yet, despite the hush, more Nigerians are embracing morning sex as part of everyday life. For some, it’s about nurturing love and connection. For others, it’s a way to start the day on a happier, healthier note. Whatever the reason, it’s becoming clear that this isn’t just a passing trend—it’s a gentle shift toward living more intentionally, even in how we express intimacy.
Lifestyle
Idia Aisien Opens Up About Heartbreak and Financial Betrayals
During the episode, Idia revealed, ‘I used to spend money on guys. If they complained that their business wasn’t doing well, I would give them several million naira,’ she told Toke.
She explained that at the time, she was dating with the intention of marriage, believing early support would be reciprocated. “I believed that if you help a guy in the beginning, later when he’s better, he will help you in return, and if that’s how you treat him, he will eventually treat you,” she said.

Photo credit: Instagram
showing Idia struggling to hold back tears as she reflected on how giving financially in relationships left her feeling taken advantage of. Her candidness resonated with viewers, and prompted conversations about emotional and financial boundaries.
Fans commented on clips from the podcast on YouTube and Instagram. Many shared similar experiences, noting that it’s common to help partners financially early in relationships only to feel let down later. Some viewers expressed support for Idia’s honesty, saying the episode was a conversation we all needed, while others debated whether financial support should ever be given without a clear commitment.
Overall, viewers could relate to Idia’s openness, turning her personal story into a broader discussion on love, trust, and boundaries. By speaking openly with Toke Makinwa, Idia transformed a private hurt into a public discussion, highlighting that relationships can be challenging.
Lifestyle
International Women’s Day: Women Who Lead, Inspire, and Lift Others
With International Women’s Day approaching this Sunday, March 8, 2026, we turn the spotlight on women who lead, inspire, and lift others. In this feature, we highlight five Nigerian women who have not only built remarkable careers in entertainment, beauty, fashion, media, and finance, but who have also built influential careers and created opportunities for others. Their stories showcase their professional impact that empowers those around them.
Tiwa Savage

Tiwa Savage: Instagram
Tiwatope Omolara Savage, known as Tiwa Savage, is a singer, songwriter, and the first African female artist to sign with Jay-Z’s Roc Nation in July 2016. A graduate of Berklee College of Music in Boston, she signed with Mavin Records in 2012 and built one of the most recognised careers in Afrobeats.
She has spoken publicly throughout her career about the double standards female artists face: how their personal lives attract more attention than their work, and how they rarely receive the same professional respect as their male counterparts. For younger women in the industry, hearing someone at her level say it plainly has been widely noted.
In February 2026, she launched the Tiwa Savage Music Foundation, a philanthropic initiative dedicated to developing the next generation of African music creatives including producers, songwriters, sound engineers, and music executives, not just performers. Her reasoning was direct: behind every successful artist is an entire ecosystem of professionals, and across Africa, access to structured training for those roles is scarce. The foundation was created to change that.
Stella Ndekile

Stella Ndekile: Instagram
Stella Ndekile trained and worked as a Medical Laboratory Scientist at UNILAG Medical Centre before co-founding Nuban Beauty in 2015 alongside Jane Ogu. The brand officially launched in 2017, built around a straightforward observation: international cosmetics brands were not formulating products for African skin tones or Nigeria’s climate, and Nigerian women had been compensating for that gap for years.
Their In My Skin Foundation became popular among customers because it addressed that gap directly, matching the skin of the women buying it in a way that imported products consistently failed to do. Stella built the brand’s e-commerce platform herself and ran it solely online for two years before a physical store opened.
In 2025, she introduced an AI-powered Skin Decoder at the Lagos Makeup Fair, a tool that analyses hydration, pigmentation, and skin texture to generate personalised skincare recommendations, making that technology accessible to consumers. She has also published Success Uncharted, a book about building a business without a conventional roadmap to see that it has been done before.
Mimi Yina

Mimi Yina: Instagram
Mimi Linda Yina, known as Medlin Boss, grew up in Gboko, Benue State, and studied Sociology at the University of Port Harcourt. She started her fashion business as a student, sourcing clothes on trips abroad for coursemates who liked what she wore. By graduation it had turned into a real business with paying customers.
Her first store in Port Harcourt attracted a clientele that grew steadily to include Funke Akindele, Yemi Alade, Omotola Jolade-Ekeinde, Ini Edo, and Nancy Isime. Her styling of Teddy A and Bam Bam’s traditional wedding outfits was covered widely across Nigerian entertainment and fashion media. In 2019, she relocated Medlin Couture to Lagos. By 2021, she was dressing the judges and host of The Voice Nigeria.
Beyond her client work, she runs outreach programmes for underprivileged women and children and has used her public profile to advocate for women’s rights. She has spoken about the responsibility that comes with visibility in the fashion industry.
Mo Abudu

Mo Abudu: Instagram
Mosunmola Abudu, known as Mo Abudu, launched her talk show Moments with Mo in 2006. In July 2013, she founded EbonyLife TV on DSTV as Africa’s first global black entertainment and lifestyle network, putting together the content slate, brand identity, and business model herself.
EbonyLife produced Fifty, The Governor, and Chief Daddy. In 2018, the company signed a co-production deal with Sony Pictures Television. In June 2020, it signed a multi-title deal with Netflix, making EbonyLife the first African company to do so. “Forbes has recognised her among Africa’s most influential media figures.
What she has built for others is just as significant. In partnership with the Lagos State Government, she established the EbonyLife Creative Academy, which offers free, practical training in filmmaking and media content production. It is open to working professionals and to complete beginners. She has mentored women in media throughout her career and pushed publicly for better funding access for African content creators.
Dr. Ngozi Okonjo-Iweala

Ngozi Okonjo-Iweala: Instagram
Dr. Ngozi Okonjo-Iweala was confirmed as Director-General of the World Trade Organization in February 2021 and took office on March 1, 2021, becoming the first woman and the first African to hold that position. The United States under the Trump administration had opposed her nomination. She gathered international support from WTO member countries until the incoming Biden administration reversed course and her confirmation went through.
She brought 25 years at the World Bank, two terms as Nigeria’s Finance Minister, and a term as Foreign Affairs Minister to that role. As Finance Minister, she published monthly government allocations that had previously been withheld from the public, and refused to approve expenditures she considered corrupt. Her mother was kidnapped in what was widely seen as an attempt to pressure her. She continued in her role regardless.
She has demonstrated, over four decades, that it is possible to hold senior positions in global institutions without softening your positions to make others comfortable. At 71, she continues to advocate for African debt restructuring and fairer trade terms for developing economies.
Lifestyle
Hilda Baci Brings Sunshine in KÍLÈNTÀR’s Ano Collection
Hilda steps out in a yellow two-piece from Kīléntár, which includes a woven cropped top designed to define the waist.
Her outfit includes a check print crop top and a high-waisted midi skirt. The crop is a short-sleeved tailored cut that fastens at the front, forming a deep V-neckline. The skirt is layered with fringe detailing and a sheer mesh panel between the fringe tiers.

Photo credit: Instagram
She wore red sandals and a matching mini bag. The red pairing breaks up the monochrome yellow. The repeated pop of red draws the eye and adds definition to the outfit.
Hilda Baci wore pieces from KÍLÈNTÀR’s Ano Collection, photographed up close by Tade. The outfit is tailored to flatter her silhouette.

Photo credit: Instagram
Her hair was worn in a half-up ponytail with loose, voluminous body waves; it complements the structured top and fringe. Her makeup had a soft glam look with a dewy finish, defined brows, winged eyeliner, and a warm nude lip. Her gold-toned jewelry adds warmth to the yellow.

Photo credit: Instagram
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